ExecutivePulse
Official Federal Data

Howard County, Nebraska

FIPS 31093 · Grand Island, NE · Population 6,534
9 Sources Updated June 22, 2026
$76,767
Median Income
$80,734 national
2.5%
Unemployment
4% national
$288M
GDP
26%
Bachelor's+
35.7% national
Small population: 6,534 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$76,767
Per Capita
$38,592
Mean Household
$96,174
Poverty Rate
4.8% approx.
Median Income Comparison
Howard County$76,767
Nebraska$76,475
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 22.7% (1,481 residents) 55-64: 13.5% (882 residents) 35-54: 22.3% (1,457 residents) 18-34: 16.3% (1,066 residents) Under 18: 25.2% (1,648 residents) 42 Median Age
Cohorts
Under 18 · 25.2%
18-34 · 16.3%
35-54 · 22.3%
55-64 · 13.5%
65+ · 22.7%
Race & Ethnicity
White92.2%
Black or African American0.6%
Asian0.1%
Hispanic or Latino(any race)3.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
95.9%
High School+
National: 89.6%
▲ +6.3 pts
26%
Bachelor's+
National: 35.7%
▼ 9.7 pts
5.2%
Graduate+
National: 14.1%
▼ 8.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
6,534
Population
3,306
Labor Force
Employed
3,182
Unemployment Rate BLS LAUS 2025 annual
2.5% ▼ 0.1 pts YoY
Mean Commute
26.7 min
Work From Home vs 15.1% national
8.6%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 9.7 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$288M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Howard County, Nebraska, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
207 36.3%
$27,881
2Health Care and Social Assistance
169 29.6%
$36,568
3Wholesale Trade
119 20.8%
$53,601
4Finance and Insurance
76 13.3%
$51,385
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Key Takeaways
  • Largest sector: Retail Trade employs 207 workers (36.3% of tracked sectors), at an average wage of $27,881.
  • Economic scale: Regional GDP of $288M (2024).
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
15.71x
43
Gasoline Stations and Fuel Dealers
6.12x
65
Crop Production
4.66x
25
Merchant Wholesalers, Nondurable Goods
2.88x
64
Repair and Maintenance
2.03x
30
Credit Intermediation and Related Activities
1.81x
47
Food and Beverage Retailers
1.67x
55
Merchant Wholesalers, Durable Goods
1.62x
56

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
120
Cluster Employment
6.12x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
15.71x 43
Gasoline Stations and Fuel Dealers
6.12x 65
Crop Production
4.66x 25
Merchant Wholesalers, Nondurable Goods
2.88x 64
Repair and Maintenance
2.03x 30
Credit Intermediation and Related Activities
1.81x 47
Food and Beverage Retailers
1.67x 55
Merchant Wholesalers, Durable Goods
1.62x 56

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 15.71x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
Howard County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$209,100
Median Home Value vs 2019
$777
Rent/Mo
78.2%
Owner-Occ
13.5%
Vacancy
2.7x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$752/mo
1 Bedroom
$910/mo
2 Bedroom
$1,049/mo
3 Bedroom
$1,258/mo
4 Bedroom
$1,389/mo
30% of monthly median household income (~$1,919/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 78.2% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 13.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,919/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
3,405
Working Age (18-64) vs 2019
Mean Commute
26.7 min
Work From Home vs 15.1% national
8.6%
Prime-Age Employed (25-54)
91.8%
of prime-age population
Labor force participation rate: 67.7% of working-age population (18-64) 68% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
26%
HS Diploma+
95.9%
Regional / Statewide Institutions
Total credentials awarded
20,331/yr
University of Nebraska-Lincoln 6,113/yr
University of Nebraska at Omaha 3,604/yr
Bellevue University 3,235/yr
Creighton University 2,955/yr
Central Community College 2,601/yr
Metropolitan Community College Area 1,823/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
36.5%
Service
13.4%
Sales & Office
19.1%
Construction / Maint.
17.2%
Production / Transport
13.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 3,182 employed workers.
Key Takeaways
  • Succession risk is real: 25.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 12,952 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Howard County shows strong potential for animal production and aquaculture attraction, with a 15.71x concentration and 43 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.9% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, gasoline stations and fuel dealers, and crop production creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Howard County, Nebraska, from federal data sources.

What is the population of Howard County, Nebraska?

6,534 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Howard County, Nebraska?

$76,767 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Howard County, Nebraska?

2.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Howard County, Nebraska?

$288M (U.S. Bureau of Economic Analysis, CAGDP1).