Official Federal Data
Douglas County, Nebraska
FIPS 31055 · Omaha, NE-IA · Population 590,736
9 Sources
Updated June 22, 2026
$80,391 ▲
Median Income
$80,734 national
3.3% ▲
Unemployment
4% national
$73.8B ▲
GDP
42.1% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$80,391 ▲
Per Capita
$46,334 ▲
Mean Household
$114,185 ▲
Poverty Rate
11.8% ▼
Median Income Comparison
Douglas County$80,391
Nebraska$76,475
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 25.3%
18-34 · 23.9%
35-54 · 25.5%
55-64 · 11.2%
65+ · 14.1%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
91.4%
High School+
National: 89.6%
▲ +1.8 pts
42.1%
Bachelor's+
National: 35.7%
▲ +6.4 pts
15.9%
Graduate+
National: 14.1%
▲ +1.8 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
590,736
Population
321,298
Labor Force
Employed
307,724
Unemployment Rate BLS LAUS 2025 annual
3.3% ▲ +0.3 pts YoY
Mean Commute 6 min below national avg
20.0 min
Work From Home vs 15.1% national
16.1%
Key Takeaways
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 6.4 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Health Care and Social Assistance employs 61,416 workers (24.1% of tracked sectors), at an average wage of $71,657.
- Economic scale: Regional GDP of $73.8B (2024).
- Wage stratification: Management of Companies and Enterprises averages $122,026 while Accommodation and Food Services averages $26,304, a 4.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Finance & Insurance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
15,842
Cluster Employment
1.97x
Peak LQ
Concentrated Sub-Sectors
Lessors of Nonfinancial Intangible Assets
5.79x 278
Museums, Historical Sites, and Similar
3.36x 1,327
Printing and Related Support Activities
2.98x 2,248
Food Manufacturing
2.40x 9,349
Publishing Industries and Telecommunications
2.27x 4,458
Internet Publishing and Broadcasting
2.25x 1,670
Furniture, Home Furnishings, and Other Retailers
2.04x 3,447
Management of Companies and Enterprises
2.01x 11,463
Securities, Commodity Contracts, Investments
1.97x 4,779
Insurance Carriers and Related Activities
1.94x 11,063
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.09x
Crop Production
103 employed
0.12x
Transportation Equipment Manufacturing
474 employed
0.15x
Wood Product Manufacturing
132 employed
0.18x
Beverage and Tobacco Product Manufacturing
127 employed
0.20x
Utilities
259 employed
0.23x
Support Activities for Agriculture and Forestry
192 employed
0.23x
Telecommunications
306 employed
Key Takeaways
- Top specialization: Lessors of Nonfinancial Intangible Assets concentrates at 5.79x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$266,100 ▲
Median Home Value vs 2019
$1,201 ▲
Rent/Mo
61.5% ▼
Owner-Occ
5.2% ▼
Vacancy
3.3x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,090/mo
1 Bedroom
$1,148/mo
2 Bedroom
$1,368/mo
3 Bedroom
$1,813/mo
4 Bedroom
$2,046/mo
30% of monthly median household income (~$2,010/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,010/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
357,787 ▲
Working Age (18-64) vs 2019
Mean Commute 6 min below national avg
20.0 min
Work From Home vs 15.1% national
16.1%
Prime-Age Employed (25-54)
85.3%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
42.1% ▲
HS Diploma+
91.4% ▲
Regional / Statewide Institutions
Total credentials awarded
20,331/yr
6,113/yr
3,604/yr
3,235/yr
2,955/yr
2,601/yr
1,823/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
18.5%
55-64 of working-age population (18-64)
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
46%
Service
14.8%
Sales & Office
20.2%
Construction / Maint.
7.5%
Production / Transport
11.5%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 307,724 employed workers.
Key Takeaways
- Short commutes: 20.0-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 12,952 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Douglas County shows strong potential for lessors of nonfinancial intangible assets attraction, with a 5.79x concentration and 278 jobs in this sub-sector. It ranks in the top decile nationally.
The interconnected base across lessors of nonfinancial intangible assets, museums, historical sites, and similar, and printing and related support activities creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Douglas County, Nebraska, from federal data sources.
What is the population of Douglas County, Nebraska?
590,736 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Douglas County, Nebraska?
$80,391 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Douglas County, Nebraska?
3.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Douglas County, Nebraska?
$73.8B (U.S. Bureau of Economic Analysis, CAGDP1).
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