Official Federal Data
Missoula County, Montana
FIPS 30063 · Missoula, MT · Population 120,672
9 Sources
Updated June 22, 2026
$75,598 ▲
Median Income
$80,734 national
3.2% ▲
Unemployment
4% national
$9.1B ▲
GDP
47.4% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$75,598 ▲
Per Capita
$45,868 ▲
Mean Household
$103,306 ▲
Poverty Rate
10.1% ▼
Median Income Comparison
Missoula County$75,598
Montana$72,509
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 18.2%
18-34 · 28.5%
35-54 · 25.1%
55-64 · 11%
65+ · 17.1%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
96.6%
High School+
National: 89.6%
▲ +7.0 pts
47.4%
Bachelor's+
National: 35.7%
▲ +11.7 pts
18.6%
Graduate+
National: 14.1%
▲ +4.5 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
120,672
Population
70,768
Labor Force
Employed
68,017
Unemployment Rate BLS LAUS 2025 annual
3.2% ▲ +0.3 pts YoY
Mean Commute 8 min below national avg
18.1 min
Work From Home vs 15.1% national
14.6%
Key Takeaways
- Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 11.7 pts, supports knowledge-economy and tech attraction.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Health Care and Social Assistance employs 11,406 workers (23.5% of tracked sectors), at an average wage of $68,286.
- Economic scale: Regional GDP of $9.1B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $102,222 while Accommodation and Food Services averages $28,044, a 3.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,146
Cluster Employment
2.50x
Peak LQ
Concentrated Sub-Sectors
Support Activities for Agriculture and Forestry
2.67x 428
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.50x 1,562
Beverage and Tobacco Product Manufacturing
2.45x 340
Religious, Grantmaking, Civic, Professional Orgs
2.13x 1,286
Telecommunications
1.63x 409
Accommodation
1.59x 1,285
Gasoline Stations and Fuel Dealers
1.57x 695
Building Material and Garden Supply Retailers
1.54x 889
Amusement, Gambling, and Recreation Industries
1.53x 1,232
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.12x
Machinery Manufacturing
56 employed
0.22x
Chemical Manufacturing
83 employed
0.24x
Management of Companies and Enterprises
268 employed
0.35x
Air Transportation
84 employed
0.38x
Furniture and Related Product Manufacturing
53 employed
0.41x
Printing and Related Support Activities
60 employed
0.41x
Computing Infrastructure Providers and Data Processing
84 employed
Key Takeaways
- Top specialization: Support Activities for Agriculture and Forestry concentrates at 2.67x the national norm.
- Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$472,100 ▲
Median Home Value vs 2019
$1,190 ▲
Rent/Mo
58.8% ▼
Owner-Occ
7.5% ▼
Vacancy
6.2x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,143/mo
1 Bedroom
$1,400/mo
2 Bedroom
$1,655/mo
3 Bedroom
$2,302/mo
4 Bedroom
$2,776/mo
30% of monthly median household income (~$1,890/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- Stretched market: Home value to income ratio of 6.2x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,890/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
78,052 ▲
Working Age (18-64) vs 2019
Mean Commute 8 min below national avg
18.1 min
Work From Home vs 15.1% national
14.6%
Prime-Age Employed (25-54)
87.5%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
47.4% ▲
HS Diploma+
96.6% ▲
Regional / Statewide Institutions
Total credentials awarded
8,624/yr
3,536/yr
3,194/yr
795/yr
425/yr
381/yr
293/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
17%
55-64 of working-age population (18-64)
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
42.5%
Service
19%
Sales & Office
19.3%
Construction / Maint.
9%
Production / Transport
10.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 68,017 employed workers.
Key Takeaways
- Short commutes: 18.1-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 7,525 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Missoula County shows emerging potential for support activities for agriculture and forestry attraction, with a 2.67x concentration and 428 jobs in this sub-sector.
The interconnected base across support activities for agriculture and forestry, sporting goods, hobby, musical instrument, book, and misc. retailers, and beverage and tobacco product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Missoula County, Montana, from federal data sources.
What is the population of Missoula County, Montana?
120,672 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Missoula County, Montana?
$75,598 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Missoula County, Montana?
3.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Missoula County, Montana?
$9.1B (U.S. Bureau of Economic Analysis, CAGDP1).
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