ExecutivePulse
Official Federal Data

Custer County, Montana

FIPS 30017 · Population 11,961
9 Sources Updated June 22, 2026
$70,605
Median Income
$80,734 national
2.8%
Unemployment
4% national
$696M
GDP
27%
Bachelor's+
35.7% national
Small population: 11,961 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$70,605
Per Capita
$36,392
Mean Household
$85,295
Poverty Rate
11.3% approx.
Median Income Comparison
Custer County$70,605
Montana$72,509
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 20.8% (2,482 residents) 55-64: 14.2% (1,699 residents) 35-54: 26% (3,112 residents) 18-34: 19.2% (2,299 residents) Under 18: 19.8% (2,369 residents) 43 Median Age
Cohorts
Under 18 · 19.8%
18-34 · 19.2%
35-54 · 26%
55-64 · 14.2%
65+ · 20.8%
Race & Ethnicity
White90.4%
Black or African American0%
Asian0.5%
Hispanic or Latino(any race)3.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
95.7%
High School+
National: 89.6%
▲ +6.1 pts
27%
Bachelor's+
National: 35.7%
▼ 8.7 pts
6.6%
Graduate+
National: 14.1%
▼ 7.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
11,961
Population
6,513
Labor Force
Employed
6,289
Unemployment Rate BLS LAUS 2025 annual
2.8% ▲ +0.2 pts YoY
Mean Commute 13 min below national avg
13.0 min
Work From Home vs 15.1% national
5%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 8.7 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$696M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Custer County, Montana, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
796 30.6%
$39,719
2Accommodation and Food Services
578 22.2%
$22,966
3Finance and Insurance
338 13.0%
$82,005
4Administrative and Support and Waste Management
225 8.7%
$47,110
5Other Services (except Public Administration)
187 7.2%
$35,062
6Construction
184 7.1%
$60,730
7Arts, Entertainment, and Recreation
142 5.5%
$17,302
8Manufacturing
68 2.6%
$49,343
9Real Estate and Rental and Leasing
47 1.8%
$31,782
10Information
35 1.3%
$72,071
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Key Takeaways
  • Largest sector: Retail Trade employs 796 workers (30.6% of tracked sectors), at an average wage of $39,719.
  • Economic scale: Regional GDP of $696M (2024).
  • Wage stratification: Finance and Insurance averages $82,005 while Arts, Entertainment, and Recreation averages $17,302, a 4.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Animal Production and Aquaculture
9.44x
86
3.24x
25
Gasoline Stations and Fuel Dealers
2.66x
94
Merchant Wholesalers, Nondurable Goods
2.37x
175
Credit Intermediation and Related Activities
2.27x
196
Amusement, Gambling, and Recreation Industries
1.97x
127
Couriers and Messengers
1.93x
73
Motor Vehicle and Parts Dealers
1.91x
132
Accommodation
1.90x
123
Building Material and Garden Supply Retailers
1.69x
78

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
304
Cluster Employment
2.66x
Peak LQ
Concentrated Sub-Sectors
Animal Production and Aquaculture
9.44x 86
3.24x 25
Gasoline Stations and Fuel Dealers
2.66x 94
Merchant Wholesalers, Nondurable Goods
2.37x 175
Credit Intermediation and Related Activities
2.27x 196
Amusement, Gambling, and Recreation Industries
1.97x 127
Couriers and Messengers
1.93x 73
Motor Vehicle and Parts Dealers
1.91x 132
Accommodation
1.90x 123
Building Material and Garden Supply Retailers
1.69x 78

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Animal Production and Aquaculture concentrates at 9.44x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 4 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Custer County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$219,100
Median Home Value vs 2019
$893
Rent/Mo
69.9%
Owner-Occ
12.9%
Vacancy
3.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,109/mo
1 Bedroom
$1,226/mo
2 Bedroom
$1,608/mo
3 Bedroom
$2,154/mo
4 Bedroom
$2,322/mo
30% of monthly median household income (~$1,765/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 12.9% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,765/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
7,110
Working Age (18-64) vs 2019
Mean Commute 13 min below national avg
13.0 min
Work From Home vs 15.1% national
5%
Prime-Age Employed (25-54)
83.7%
of prime-age population
Labor force participation rate: 67.9% of working-age population (18-64) 68% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
27%
HS Diploma+
95.7%
Regional / Statewide Institutions
Total credentials awarded
8,624/yr
Montana State University 3,536/yr
The University of Montana 3,194/yr
Montana State University Billings 795/yr
The University of Montana-Western 425/yr
Montana Technological University 381/yr
Flathead Valley Community College 293/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
23.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
40.2%
Service
15.6%
Sales & Office
23.2%
Construction / Maint.
10.3%
Production / Transport
10.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 6,289 employed workers.
Key Takeaways
  • Succession risk is real: 23.9% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Short commutes: 13.0-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 7,525 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Custer County shows strong potential for animal production and aquaculture attraction, with a 9.44x concentration and 86 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.9% of the working-age population within 10 years of retirement age.

The interconnected base across animal production and aquaculture, , and gasoline stations and fuel dealers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Custer County, Montana, from federal data sources.

What is the population of Custer County, Montana?

11,961 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Custer County, Montana?

$70,605 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Custer County, Montana?

2.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Custer County, Montana?

$696M (U.S. Bureau of Economic Analysis, CAGDP1).