ExecutivePulse
Official Federal Data

Marshall County, Minnesota

FIPS 27089 · Population 8,909
9 Sources Updated June 22, 2026
$72,543
Median Income
$80,734 national
6%
Unemployment
4% national
$439M
GDP
18.7%
Bachelor's+
35.7% national
Small population: 8,909 residents. These figures come from the U.S. Census Bureau’s American Community Survey 5-year estimates, which carry a wide margin of error for places under 20,000 people. Read each value as an approximate range, and treat year-over-year changes as indicative rather than exact. A small shift can reflect survey sampling, not a real change on the ground.

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$72,543
Per Capita
$37,984
Mean Household
$86,673
Poverty Rate
8.3% approx.
Median Income Comparison
Marshall County$72,543
Minnesota$89,062
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 23% (2,051 residents) 55-64: 14.3% (1,272 residents) 35-54: 22.9% (2,044 residents) 18-34: 16.4% (1,462 residents) Under 18: 23.3% (2,080 residents) 43 Median Age
Cohorts
Under 18 · 23.3%
18-34 · 16.4%
35-54 · 22.9%
55-64 · 14.3%
65+ · 23%
Race & Ethnicity
White91.8%
Black or African American0.4%
Asian0.3%
Hispanic or Latino(any race)4.8%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93%
High School+
National: 89.6%
▲ +3.4 pts
18.7%
Bachelor's+
National: 35.7%
▼ 17.0 pts
3.5%
Graduate+
National: 14.1%
▼ 10.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
8,909
Population
4,440
Labor Force
Employed
4,283
Unemployment Rate BLS LAUS 2025 annual
6% ▲ +1.4 pts YoY
Mean Commute 3 min below national avg
23.1 min
Work From Home vs 15.1% national
10%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 17.0 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$439M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Marshall County, Minnesota, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
295 32.0%
$59,104
2Retail Trade
251 27.2%
$35,612
3Construction
176 19.1%
$88,814
4Wholesale Trade
165 17.9%
$93,113
5Professional, Scientific, and Technical Services
35 3.8%
$71,826
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Key Takeaways
  • Largest sector: Manufacturing employs 295 workers (32% of tracked sectors), at an average wage of $59,104.
  • Economic scale: Regional GDP of $439M (2024).
  • Wage stratification: Wholesale Trade averages $93,113 while Retail Trade averages $35,612, a 2.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Crop Production
20.51x
169
Gasoline Stations and Fuel Dealers
5.64x
92
Heavy and Civil Engineering Construction
4.01x
74
Merchant Wholesalers, Nondurable Goods
3.75x
128
Machinery Manufacturing
3.19x
54
1.94x
685
Credit Intermediation and Related Activities
1.90x
76
Religious, Grantmaking, Civic, Professional Orgs
1.89x
42

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
685
Cluster Employment
1.94x
Peak LQ
Concentrated Sub-Sectors
Crop Production
20.51x 169
Gasoline Stations and Fuel Dealers
5.64x 92
Heavy and Civil Engineering Construction
4.01x 74
Merchant Wholesalers, Nondurable Goods
3.75x 128
Machinery Manufacturing
3.19x 54
1.94x 685
Credit Intermediation and Related Activities
1.90x 76
Religious, Grantmaking, Civic, Professional Orgs
1.89x 42

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Crop Production concentrates at 20.51x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Marshall County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$164,500
Median Home Value vs 2019
$690
Rent/Mo
83%
Owner-Occ
14%
Vacancy
2.3x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$671/mo
1 Bedroom
$742/mo
2 Bedroom
$973/mo
3 Bedroom
$1,182/mo
4 Bedroom
$1,632/mo
30% of monthly median household income (~$1,814/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.3x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 83% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 14% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,814/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
4,778
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.1 min
Work From Home vs 15.1% national
10%
Prime-Age Employed (25-54)
85.5%
of prime-age population
Labor force participation rate: 65% of working-age population (18-64) 65% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
18.7%
HS Diploma+
93%
Regional / Statewide Institutions
Total credentials awarded
49,702/yr
Capella University 14,847/yr
University of Minnesota-Twin Cities 13,676/yr
Walden University 12,870/yr
Minnesota State University-Mankato 3,728/yr
University of Minnesota-Duluth 2,468/yr
Century College 2,113/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
26.6%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37%
Service
10.7%
Sales & Office
19.8%
Construction / Maint.
13.7%
Production / Transport
18.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 4,283 employed workers.
Key Takeaways
  • Succession risk is real: 26.6% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 41,393 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Marshall County shows strong potential for crop production attraction, with a 20.51x concentration and 169 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 26.6% of the working-age population within 10 years of retirement age.

The interconnected base across crop production, gasoline stations and fuel dealers, and heavy and civil engineering construction creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Marshall County, Minnesota, from federal data sources.

What is the population of Marshall County, Minnesota?

8,909 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Marshall County, Minnesota?

$72,543 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Marshall County, Minnesota?

6% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Marshall County, Minnesota?

$439M (U.S. Bureau of Economic Analysis, CAGDP1).