ExecutivePulse
Official Federal Data

Crow Wing County, Minnesota

FIPS 27035 · Brainerd, MN · Population 67,686
9 Sources Updated June 22, 2026
$72,589
Median Income
$80,734 national
4.8%
Unemployment
4% national
$4B
GDP
29.3%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$72,589
Per Capita
$41,886
Mean Household
$95,168
Poverty Rate
9.9%
Median Income Comparison
Crow Wing County$72,589
Minnesota$89,062
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 24.5% (16,563 residents) 55-64: 15.2% (10,312 residents) 35-54: 22.7% (15,336 residents) 18-34: 17.2% (11,632 residents) Under 18: 20.5% (13,843 residents) 46 Median Age
Cohorts
Under 18 · 20.5%
18-34 · 17.2%
35-54 · 22.7%
55-64 · 15.2%
65+ · 24.5%
Race & Ethnicity
White93.7%
Black or African American0.5%
Asian0.4%
Hispanic or Latino(any race)1.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.6%
High School+
National: 89.6%
▲ +5.0 pts
29.3%
Bachelor's+
National: 35.7%
▼ 6.4 pts
9.6%
Graduate+
National: 14.1%
▼ 4.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
67,686
Population
33,136
Labor Force
Employed
31,296
Unemployment Rate BLS LAUS 2025 annual
4.8% ▲ +1.0 pts YoY
Mean Commute 3 min below national avg
23.1 min
Work From Home vs 15.1% national
13.2%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 6.4 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 46 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Crow Wing County, Minnesota, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
6,209 27.5%
$65,439
2Retail Trade
4,719 20.9%
$41,139
3Accommodation and Food Services
4,318 19.1%
$26,613
4Manufacturing
2,827 12.5%
$61,643
5Finance and Insurance
1,145 5.1%
$88,088
6Wholesale Trade
842 3.7%
$70,116
7Professional, Scientific, and Technical Services
788 3.5%
$76,414
8Administrative and Support and Waste Management
712 3.2%
$41,270
9Educational Services
643 2.8%
$25,501
10Arts, Entertainment, and Recreation
388 1.7%
$28,065
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 6,209 workers (27.5% of tracked sectors), at an average wage of $65,439.
  • Economic scale: Regional GDP of $4B (2024).
  • Wage stratification: Finance and Insurance averages $88,088 while Educational Services averages $25,501, a 3.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Printing and Related Support Activities
4.24x
292
Accommodation
3.78x
1,449
Fabricated Metal Product Manufacturing
3.18x
906
Wood Product Manufacturing
2.85x
229
Building Material and Garden Supply Retailers
2.22x
608
General Merchandise Retailers
2.04x
1,320
Furniture and Related Product Manufacturing
1.89x
126
Gasoline Stations and Fuel Dealers
1.88x
393
Motor Vehicle and Parts Dealers
1.78x
726
Plastics and Rubber Products Manufacturing
1.77x
248

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,047
Cluster Employment
2.22x
Peak LQ
Concentrated Sub-Sectors
Printing and Related Support Activities
4.24x 292
Accommodation
3.78x 1,449
Fabricated Metal Product Manufacturing
3.18x 906
Wood Product Manufacturing
2.85x 229
Building Material and Garden Supply Retailers
2.22x 608
General Merchandise Retailers
2.04x 1,320
Furniture and Related Product Manufacturing
1.89x 126
Gasoline Stations and Fuel Dealers
1.88x 393
Motor Vehicle and Parts Dealers
1.78x 726
Plastics and Rubber Products Manufacturing
1.77x 248

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.15x
Management of Companies and Enterprises
78 employed
0.37x
Professional, Scientific, and Technical Services
788 employed
0.37x
Administrative and Support Services
633 employed
0.38x
Publishing Industries and Telecommunications
68 employed
Key Takeaways
  • Top specialization: Printing and Related Support Activities concentrates at 4.24x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Crow Wing County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$306,800
Median Home Value vs 2019
$971
Rent/Mo
77%
Owner-Occ
31.1%
Vacancy
4.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$772/mo
1 Bedroom
$854/mo
2 Bedroom
$1,120/mo
3 Bedroom
$1,345/mo
4 Bedroom
$1,569/mo
30% of monthly median household income (~$1,815/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 77% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 31.1% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,815/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
37,280
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.1 min
Work From Home vs 15.1% national
13.2%
Prime-Age Employed (25-54)
84.2%
of prime-age population
Labor force participation rate: 61.5% of working-age population (18-64) 62% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
29.3%
HS Diploma+
94.6%
Regional / Statewide Institutions
Total credentials awarded
49,702/yr
Capella University 14,847/yr
University of Minnesota-Twin Cities 13,676/yr
Walden University 12,870/yr
Minnesota State University-Mankato 3,728/yr
University of Minnesota-Duluth 2,468/yr
Century College 2,113/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
27.7%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.9%
Service
17.4%
Sales & Office
20.3%
Construction / Maint.
11.1%
Production / Transport
13.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 31,296 employed workers.
Key Takeaways
  • Succession risk is real: 27.7% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 41,393 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Crow Wing County shows meaningful potential for printing and related support activities attraction, with a 4.24x concentration and 292 jobs in this sub-sector. Near-term succession risk is elevated, with 27.7% of the working-age population within 10 years of retirement age.

The interconnected base across printing and related support activities, accommodation, and fabricated metal product manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Crow Wing County, Minnesota, from federal data sources.

What is the population of Crow Wing County, Minnesota?

67,686 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Crow Wing County, Minnesota?

$72,589 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Crow Wing County, Minnesota?

4.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Crow Wing County, Minnesota?

$4B (U.S. Bureau of Economic Analysis, CAGDP1).