ExecutivePulse
Official Federal Data

Somerset County, Maryland

FIPS 24039 · Salisbury, MD · Population 24,822
9 Sources Updated June 22, 2026
$64,943
Median Income
$80,734 national
4.8%
Unemployment
4% national
$1.2B
GDP
19.4%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$64,943
Per Capita
$28,462
Mean Household
$74,802
Poverty Rate
16.4%
Median Income Comparison
Somerset County$64,943
Maryland$103,678
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 17.8% (4,419 residents) 55-64: 12.8% (3,185 residents) 35-54: 23.7% (5,888 residents) 18-34: 28.2% (6,994 residents) Under 18: 17.5% (4,336 residents) 38 Median Age
Cohorts
Under 18 · 17.5%
18-34 · 28.2%
35-54 · 23.7%
55-64 · 12.8%
65+ · 17.8%
Race & Ethnicity
White52%
Black or African American38.8%
Asian0.7%
Hispanic or Latino(any race)4.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
86.7%
High School+
National: 89.6%
▼ 2.9 pts
19.4%
Bachelor's+
National: 35.7%
▼ 16.3 pts
7.6%
Graduate+
National: 14.1%
▼ 6.5 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
24,822
Population
9,705
Labor Force
Employed
8,981
Unemployment Rate BLS LAUS 2025 annual
4.8% ▲ +0.6 pts YoY
Mean Commute 2 min below national avg
24.5 min
Work From Home vs 15.1% national
9.2%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 16.4%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 16.3 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Somerset County, Maryland, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
494 55.6%
$30,661
2Wholesale Trade
394 44.4%
$82,036
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Retail Trade employs 494 workers (55.6% of tracked sectors), at an average wage of $30,661.
  • Economic scale: Regional GDP of $1.2B (2024).
  • Wage stratification: Wholesale Trade averages $82,036 while Retail Trade averages $30,661, a 2.7x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Forestry and Logging
10.09x
21
Merchant Wholesalers, Nondurable Goods
3.56x
355
Nursing and Residential Care Facilities
2.73x
425

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Health Care & Social Assistance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
425
Cluster Employment
2.73x
Peak LQ
Concentrated Sub-Sectors
Forestry and Logging
10.09x 21
Merchant Wholesalers, Nondurable Goods
3.56x 355
Nursing and Residential Care Facilities
2.73x 425

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.44x
Insurance Carriers and Related Activities
52 employed
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 10.09x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 3 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 4 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Somerset County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$173,200
Median Home Value vs 2019
$1,013
Rent/Mo
73.1%
Owner-Occ
23.6%
Vacancy
2.7x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$901/mo
1 Bedroom
$907/mo
2 Bedroom
$1,167/mo
3 Bedroom
$1,586/mo
4 Bedroom
$1,667/mo
30% of monthly median household income (~$1,624/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.7x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 73.1% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 23.6% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,624/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
16,067
Working Age (18-64) vs 2019
Mean Commute 2 min below national avg
24.5 min
Work From Home vs 15.1% national
9.2%
Prime-Age Employed (25-54)
57.4%
of prime-age population
Labor force participation rate: 47.4% of working-age population (18-64) 47% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
19.4%
HS Diploma+
86.7%
Regional / Statewide Institutions
Total credentials awarded
42,931/yr
University of Maryland Global Campus 15,061/yr
University of Maryland-College Park 12,553/yr
Towson University 5,915/yr
University of Maryland-Baltimore County 3,902/yr
Montgomery College 2,980/yr
Community College of Baltimore County 2,520/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
19.8%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
27.8%
Service
19.3%
Sales & Office
25%
Construction / Maint.
11.7%
Production / Transport
16.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 8,981 employed workers.
Key Takeaways
  • Low participation: 47.4% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 33,529 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Somerset County shows strong potential for forestry and logging attraction, with a 10.09x concentration and 21 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across forestry and logging, merchant wholesalers, nondurable goods, and nursing and residential care facilities creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Somerset County, Maryland, from federal data sources.

What is the population of Somerset County, Maryland?

24,822 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Somerset County, Maryland?

$64,943 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Somerset County, Maryland?

4.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Somerset County, Maryland?

$1.2B (U.S. Bureau of Economic Analysis, CAGDP1).