ExecutivePulse
Official Federal Data

Howard County, Maryland

FIPS 24027 · Baltimore-Columbia-Towson, MD · Population 336,328
9 Sources Updated June 22, 2026
$149,763
Median Income
$80,734 national
3.5%
Unemployment
4% national
$37.1B
GDP
64.5%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$149,763
Per Capita
$67,501
Mean Household
$184,243
Poverty Rate
5.2%
Median Income Comparison
Howard County$149,763
Maryland$103,678
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 15.2% (51,275 residents) 55-64: 12.9% (43,393 residents) 35-54: 28.4% (95,579 residents) 18-34: 19.7% (66,164 residents) Under 18: 23.8% (79,917 residents) 40 Median Age
Cohorts
Under 18 · 23.8%
18-34 · 19.7%
35-54 · 28.4%
55-64 · 12.9%
65+ · 15.2%
Race & Ethnicity
White46.8%
Black or African American20%
Asian19.3%
Hispanic or Latino(any race)8.7%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
95%
High School+
National: 89.6%
▲ +5.4 pts
64.5%
Bachelor's+
National: 35.7%
▲ +28.8 pts
34.1%
Graduate+
National: 14.1%
▲ +20.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
336,328
Population
184,801
Labor Force
Employed
175,641
Unemployment Rate BLS LAUS 2025 annual
3.5% ▲ +0.8 pts YoY
Mean Commute 2 min above national avg
28.5 min
Work From Home vs 15.1% national
26%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 28.8 pts, supports knowledge-economy and tech attraction.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$37.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Howard County, Maryland, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Professional, Scientific, and Technical Services
33,702 25.1%
$146,525
2Health Care and Social Assistance
19,107 14.2%
$62,210
3Retail Trade
15,511 11.6%
$47,153
4Wholesale Trade
13,379 10.0%
$110,340
5Accommodation and Food Services
12,840 9.6%
$29,084
6Administrative and Support and Waste Management
11,406 8.5%
$67,240
7Construction
11,119 8.3%
$95,863
8Manufacturing
6,830 5.1%
$86,030
9Finance and Insurance
5,682 4.2%
$129,090
10Other Services (except Public Administration)
4,605 3.4%
$59,318
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Key Takeaways
  • Largest sector: Professional, Scientific, and Technical Services employs 33,702 workers (25.1% of tracked sectors), at an average wage of $146,525.
  • Economic scale: Regional GDP of $37.1B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $146,525 while Accommodation and Food Services averages $29,084, a 5.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Professional, Scientific, and Technical Services
2.82x
33,702
Merchant Wholesalers, Nondurable Goods
2.59x
6,309
Merchant Wholesalers, Durable Goods
1.68x
6,348
Beverage and Tobacco Product Manufacturing
1.60x
584

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Professional, Scientific & Technical Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
33,702
Cluster Employment
2.82x
Peak LQ
Concentrated Sub-Sectors
Professional, Scientific, and Technical Services
2.82x 33,702
Merchant Wholesalers, Nondurable Goods
2.59x 6,309
Merchant Wholesalers, Durable Goods
1.68x 6,348
Beverage and Tobacco Product Manufacturing
1.60x 584

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.06x
Transportation Equipment Manufacturing
123 employed
0.14x
Chemical Manufacturing
138 employed
0.15x
Nonmetallic Mineral Product Manufacturing
69 employed
0.19x
Electrical Equipment, Appliance Manufacturing
89 employed
0.26x
Animal Production and Aquaculture
79 employed
0.29x
Crop Production
172 employed
Key Takeaways
  • Top specialization: Professional, Scientific, and Technical Services concentrates at 2.82x the national norm.
  • Cluster depth: 4 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Howard County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$597,900
Median Home Value vs 2019
$2,099
Rent/Mo
71.5%
Owner-Occ
3.4%
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,362/mo
1 Bedroom
$1,511/mo
2 Bedroom
$1,857/mo
3 Bedroom
$2,358/mo
4 Bedroom
$2,611/mo
30% of monthly median household income (~$3,744/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 71.5% owner-occupied; rental supply may be tight for incoming workers.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$3,744/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
205,136
Working Age (18-64) vs 2019
Mean Commute 2 min above national avg
28.5 min
Work From Home vs 15.1% national
26%
Prime-Age Employed (25-54)
86%
of prime-age population
Labor force participation rate: 72.1% of working-age population (18-64) 72% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
64.5%
HS Diploma+
95%
Regional / Statewide Institutions
Total credentials awarded
42,931/yr
University of Maryland Global Campus 15,061/yr
University of Maryland-College Park 12,553/yr
Towson University 5,915/yr
University of Maryland-Baltimore County 3,902/yr
Montgomery College 2,980/yr
Community College of Baltimore County 2,520/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.2%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
66.6%
Service
10.5%
Sales & Office
13.4%
Construction / Maint.
4%
Production / Transport
5.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 175,641 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 33,529 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Howard County shows emerging potential for professional, scientific, and technical services attraction, with a 2.82x concentration and 33,702 jobs in this sub-sector.

The interconnected base across professional, scientific, and technical services, merchant wholesalers, nondurable goods, and merchant wholesalers, durable goods creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Howard County, Maryland, from federal data sources.

What is the population of Howard County, Maryland?

336,328 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Howard County, Maryland?

$149,763 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Howard County, Maryland?

3.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Howard County, Maryland?

$37.1B (U.S. Bureau of Economic Analysis, CAGDP1).