Official Federal Data
West Baton Rouge Parish, Louisiana
FIPS 22121 · Baton Rouge, LA · Population 27,974
9 Sources
Updated June 22, 2026
$87,299 ▲
Median Income
$80,734 national
4.1% ▲
Unemployment
4% national
$2.3B ▲
GDP
23.3% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$87,299 ▲
Per Capita
$39,621 ▲
Mean Household
$101,837 ▲
Poverty Rate
12.9% ▲
Median Income Comparison
West Baton Rouge Parish$87,299
Louisiana$60,756
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 24.5%
18-34 · 21.9%
35-54 · 25.8%
55-64 · 13%
65+ · 14.8%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90%
High School+
National: 89.6%
▲ +0.4 pts
23.3%
Bachelor's+
National: 35.7%
▼ 12.4 pts
6.3%
Graduate+
National: 14.1%
▼ 7.8 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
27,974
Population
13,924
Labor Force
Employed
12,942
Unemployment Rate BLS LAUS 2025 annual
4.1% ▲ +0.1 pts YoY
Mean Commute 1 min below national avg
25.0 min
Work From Home vs 15.1% national
4.4%
Key Takeaways
- Talent gap: Bachelor's-or-higher attainment trails the national average by 12.4 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Construction employs 2,417 workers (27% of tracked sectors), at an average wage of $84,411.
- Economic scale: Regional GDP of $2.3B (2024).
- Wage stratification: Professional, Scientific, and Technical Services averages $124,551 while Accommodation and Food Services averages $19,872, a 6.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Construction Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
2,343
Cluster Employment
5.95x
Peak LQ
Concentrated Sub-Sectors
Petroleum and Coal Products Manufacturing
46.31x 433
Warehousing and Storage
6.02x 978
Heavy and Civil Engineering Construction
5.95x 603
Chemical Manufacturing
5.41x 413
Truck Transportation
5.32x 672
Fabricated Metal Product Manufacturing
4.92x 600
Specialty Trade Contractors
3.91x 1,740
Gasoline Stations and Fuel Dealers
2.87x 257
Support Activities for Transportation
2.73x 191
Miscellaneous Manufacturing
2.66x 139
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.20x
Administrative and Support Services
142 employed
0.28x
Educational Services
77 employed
0.32x
Credit Intermediation and Related Activities
70 employed
0.32x
Professional, Scientific, and Technical Services
293 employed
Key Takeaways
- Top specialization: Petroleum and Coal Products Manufacturing concentrates at 46.31x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$229,900 ▲
Median Home Value vs 2019
$973 ▲
Rent/Mo
76.8% ▲
Owner-Occ
9% ▼
Vacancy
2.6x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,032/mo
1 Bedroom
$1,064/mo
2 Bedroom
$1,204/mo
3 Bedroom
$1,511/mo
4 Bedroom
$1,943/mo
30% of monthly median household income (~$2,182/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- Affordable market: Home value to income ratio of 2.6x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
- High home ownership: 76.8% owner-occupied; rental supply may be tight for incoming workers.
- Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,182/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
16,972 ▲
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.0 min
Work From Home vs 15.1% national
4.4%
Prime-Age Employed (25-54)
81.6%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
23.3% ▲
HS Diploma+
90% ▲
Regional / Statewide Institutions
Total credentials awarded
23,452/yr
7,785/yr
4,926/yr
3,420/yr
2,802/yr
2,330/yr
2,189/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
21.4%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
41.1%
Service
12.7%
Sales & Office
21.8%
Construction / Maint.
7.7%
Production / Transport
16.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 12,942 employed workers.
Key Takeaways
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 16,131 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
West Baton Rouge Parish shows strong potential for petroleum and coal products manufacturing attraction, with a 46.31x concentration and 433 jobs in this sub-sector. It ranks in the top decile nationally.
The interconnected base across petroleum and coal products manufacturing, warehousing and storage, and heavy and civil engineering construction creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for West Baton Rouge Parish, Louisiana, from federal data sources.
What is the population of West Baton Rouge Parish, Louisiana?
27,974 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in West Baton Rouge Parish, Louisiana?
$87,299 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in West Baton Rouge Parish, Louisiana?
4.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of West Baton Rouge Parish, Louisiana?
$2.3B (U.S. Bureau of Economic Analysis, CAGDP1).
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