Rooks County, Kansas

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Talent gap: Bachelor's-or-higher attainment trails the national average by 12.5 pts, relevant for advanced-services attraction strategy.
• Aging population: Median age of 46 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

• Largest sector: Wholesale Trade employs 187 workers (24.1% of tracked sectors), at an average wage of $74,081.
• Economic scale: Regional GDP of $230M (2024).
• Wage stratification: Wholesale Trade averages $74,081 while Retail Trade averages $22,089, a 3.4x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Support Activities for Mining concentrates at 28.16x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
• Cluster depth: 8 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
• Attraction whitespace: 3 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.

• Affordable market: Home value to income ratio of 1.4x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
• High home ownership: 74.3% owner-occupied; rental supply may be tight for incoming workers.
• Elevated vacancy: 18.9% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
• Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,562/mo), a clear cost-of-living advantage for workforce attraction.

• Succession risk is real: 28.4% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
• Short commutes: 14.1-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
• Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 17,685 annual credentials.

Rooks County shows strong potential for support activities for mining attraction, with a 28.16x concentration and 85 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 28.4% of the working-age population within 10 years of retirement age.

The interconnected base across support activities for mining, oil and gas extraction, and merchant wholesalers, nondurable goods creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.