ExecutivePulse
Official Federal Data

Sullivan County, Indiana

FIPS 18153 · Terre Haute, IN · Population 20,780
9 Sources Updated June 22, 2026
$56,204
Median Income
$80,734 national
3.5%
Unemployment
4% national
$1.2B
GDP
14.6%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$56,204
Per Capita
$30,787
Mean Household
$75,919
Poverty Rate
13.9%
Median Income Comparison
Sullivan County$56,204
Indiana$71,957
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.9% (3,937 residents) 55-64: 13.7% (2,847 residents) 35-54: 27.3% (5,666 residents) 18-34: 21.3% (4,423 residents) Under 18: 18.8% (3,907 residents) 42 Median Age
Cohorts
Under 18 · 18.8%
18-34 · 21.3%
35-54 · 27.3%
55-64 · 13.7%
65+ · 18.9%
Race & Ethnicity
White90.7%
Black or African American3%
Asian0.4%
Hispanic or Latino(any race)1.9%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89%
High School+
National: 89.6%
▼ 0.6 pts
14.6%
Bachelor's+
National: 35.7%
▼ 21.1 pts
4.1%
Graduate+
National: 14.1%
▼ 10.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
20,780
Population
9,516
Labor Force
Employed
9,093
Unemployment Rate BLS LAUS 2025 annual
3.5% ▼ 0.5 pts YoY
Mean Commute 1 min below national avg
25.2 min
Work From Home vs 15.1% national
5.6%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 21.1 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.2B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Sullivan County, Indiana, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Manufacturing
566 28.9%
$53,021
2Retail Trade
558 28.5%
$29,518
3Utilities
215 11.0%
$121,512
4Professional, Scientific, and Technical Services
125 6.4%
$52,331
5Construction
113 5.8%
$77,146
6Wholesale Trade
113 5.8%
$57,682
7Other Services (except Public Administration)
108 5.5%
$29,310
8Information
92 4.7%
$60,818
9Transportation and Warehousing
69 3.5%
$51,154
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Key Takeaways
  • Largest sector: Manufacturing employs 566 workers (28.9% of tracked sectors), at an average wage of $53,021.
  • Economic scale: Regional GDP of $1.2B (2024).
  • Wage stratification: Utilities averages $121,512 while Other Services (except Public Administration) averages $29,310, a 4.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Utilities
9.87x
215
Gasoline Stations and Fuel Dealers
2.75x
104
Crop Production
2.46x
47
1.74x
1,426

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,426
Cluster Employment
1.74x
Peak LQ
Concentrated Sub-Sectors
Utilities
9.87x 215
Gasoline Stations and Fuel Dealers
2.75x 104
Crop Production
2.46x 47
1.74x 1,426

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.32x
Professional, Scientific, and Technical Services
125 employed
0.32x
Ambulatory Health Care Services
103 employed
0.38x
Specialty Trade Contractors
72 employed
Key Takeaways
  • Top specialization: Utilities concentrates at 9.87x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 4 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 6 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Sullivan County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$131,100
Median Home Value vs 2019
$829
Rent/Mo
76.4%
Owner-Occ
10.9%
Vacancy
2.3x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$758/mo
1 Bedroom
$783/mo
2 Bedroom
$1,028/mo
3 Bedroom
$1,251/mo
4 Bedroom
$1,720/mo
30% of monthly median household income (~$1,405/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.3x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 76.4% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 10.9% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,405/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
12,936
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.2 min
Work From Home vs 15.1% national
5.6%
Prime-Age Employed (25-54)
69.3%
of prime-age population
Labor force participation rate: 56.4% of working-age population (18-64) 56% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
14.6%
HS Diploma+
89%
Regional / Statewide Institutions
Total credentials awarded
85,358/yr
Ivy Tech Community College 31,118/yr
Purdue University Global 15,107/yr
Purdue University-Main Campus 13,356/yr
Indiana University-Bloomington 11,087/yr
Indiana University-Indianapolis 8,172/yr
Ball State University 6,518/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
29%
Service
21.4%
Sales & Office
15.6%
Construction / Maint.
13.2%
Production / Transport
20.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 9,093 employed workers.
Key Takeaways
  • Low participation: 56.4% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 59,581 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Sullivan County shows strong potential for utilities attraction, with a 9.87x concentration and 215 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across utilities, gasoline stations and fuel dealers, and crop production creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Sullivan County, Indiana, from federal data sources.

What is the population of Sullivan County, Indiana?

20,780 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Sullivan County, Indiana?

$56,204 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Sullivan County, Indiana?

3.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Sullivan County, Indiana?

$1.2B (U.S. Bureau of Economic Analysis, CAGDP1).