ExecutivePulse
Official Federal Data

Latah County, Idaho

FIPS 16057 · Moscow, ID · Population 41,049
9 Sources Updated June 22, 2026
$65,424
Median Income
$80,734 national
3.3%
Unemployment
4% national
$2.1B
GDP
43%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$65,424
Per Capita
$36,063
Mean Household
$88,649
Poverty Rate
17.6%
Median Income Comparison
Latah County$65,424
Idaho$77,800
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 14.8% (6,078 residents) 55-64: 9.7% (3,993 residents) 35-54: 20.3% (8,335 residents) 18-34: 36.3% (14,895 residents) Under 18: 18.9% (7,748 residents) 31 Median Age
Cohorts
Under 18 · 18.9%
18-34 · 36.3%
35-54 · 20.3%
55-64 · 9.7%
65+ · 14.8%
Race & Ethnicity
White86.8%
Black or African American1%
Asian2.1%
Hispanic or Latino(any race)5.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
96.5%
High School+
National: 89.6%
▲ +6.9 pts
43%
Bachelor's+
National: 35.7%
▲ +7.3 pts
16.4%
Graduate+
National: 14.1%
▲ +2.3 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
41,049
Population
21,304
Labor Force
Employed
19,813
Unemployment Rate BLS LAUS 2025 annual
3.3% ▲ +0.2 pts YoY
Mean Commute 8 min below national avg
18.7 min
Work From Home vs 15.1% national
9.9%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 17.6%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 7.3 pts, supports knowledge-economy and tech attraction.
  • Young population: Median age of 31 is materially below the U.S. norm, a workforce pipeline asset.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$2.1B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Latah County, Idaho, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
2,155 23.5%
$47,198
2Retail Trade
2,059 22.4%
$31,305
3Accommodation and Food Services
1,730 18.9%
$20,293
4Professional, Scientific, and Technical Services
757 8.3%
$80,244
5Construction
727 7.9%
$56,897
6Manufacturing
629 6.9%
$64,566
7Educational Services
384 4.2%
$43,213
8Wholesale Trade
309 3.4%
$75,610
9Administrative and Support and Waste Management
243 2.6%
$49,709
10Finance and Insurance
182 2.0%
$64,412
Track industry shifts with AI

ExecutivePulse monitors WARN notices, BLS changes, and SEC filings for your top employers.

Learn More
Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 2,155 workers (23.5% of tracked sectors), at an average wage of $47,198.
  • Economic scale: Regional GDP of $2.1B (2024).
  • Wage stratification: Professional, Scientific, and Technical Services averages $80,244 while Accommodation and Food Services averages $20,293, a 4.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
Seeing a change here?

EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

Get Deeper Trends

Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Forestry and Logging
32.16x
142
Wood Product Manufacturing
5.29x
205
Building Material and Garden Supply Retailers
2.45x
324
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.31x
330
Support Activities for Agriculture and Forestry
2.02x
74
Food and Beverage Retailers
1.56x
489

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,143
Cluster Employment
2.45x
Peak LQ
Concentrated Sub-Sectors
Forestry and Logging
32.16x 142
Wood Product Manufacturing
5.29x 205
Building Material and Garden Supply Retailers
2.45x 324
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
2.31x 330
Support Activities for Agriculture and Forestry
2.02x 74
Food and Beverage Retailers
1.56x 489

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 32.16x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 6 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Latah County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$368,600
Median Home Value vs 2019
$929
Rent/Mo
58.7%
Owner-Occ
7.5%
Vacancy
5.6x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$807/mo
1 Bedroom
$863/mo
2 Bedroom
$1,011/mo
3 Bedroom
$1,406/mo
4 Bedroom
$1,696/mo
30% of monthly median household income (~$1,636/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Stretched market: Home value to income ratio of 5.6x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
  • Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,636/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
27,223
Working Age (18-64) vs 2019
Mean Commute 8 min below national avg
18.7 min
Work From Home vs 15.1% national
9.9%
Prime-Age Employed (25-54)
80.3%
of prime-age population
Labor force participation rate: 64% of working-age population (18-64) 64% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
43%
HS Diploma+
96.5%
Regional / Statewide Institutions
Total credentials awarded
22,734/yr
Brigham Young University-Idaho 8,121/yr
Boise State University 6,158/yr
Idaho State University 2,795/yr
University of Idaho 2,661/yr
College of Western Idaho 1,571/yr
College of Southern Idaho 1,428/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
14.7%
55-64 of working-age population (18-64)

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
44.1%
Service
18.5%
Sales & Office
18.9%
Construction / Maint.
8.2%
Production / Transport
10.2%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 19,813 employed workers.
Key Takeaways
  • Short commutes: 18.7-minute mean commute is a quality-of-life and labor-access advantage worth surfacing for site selectors.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 17,074 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Latah County shows strong potential for forestry and logging attraction, with a 32.16x concentration and 142 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across forestry and logging, wood product manufacturing, and building material and garden supply retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

Take it further

AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.

Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.

Schedule a Demo
Available as premium offerings.

Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Latah County, Idaho, from federal data sources.

What is the population of Latah County, Idaho?

41,049 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Latah County, Idaho?

$65,424 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Latah County, Idaho?

3.3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Latah County, Idaho?

$2.1B (U.S. Bureau of Economic Analysis, CAGDP1).