Official Federal Data
Maui County, Hawaii
FIPS 15009 · Kahului-Wailuku, HI · Population 164,522
9 Sources
Updated June 22, 2026
$97,161 ▲
Median Income
$80,734 national
2.7% ▼
Unemployment
4% national
85,289
Labor Force
31% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$97,161 ▲
Per Capita
$45,622 ▲
Mean Household
$131,649 ▲
Poverty Rate
9.2% ▼
Median Income Comparison
Maui County$97,161
Hawaii$100,389
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 21%
18-34 · 17.9%
35-54 · 26.5%
55-64 · 13.9%
65+ · 20.7%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
93.2%
High School+
National: 89.6%
▲ +3.6 pts
31%
Bachelor's+
National: 35.7%
▼ 4.7 pts
10.3%
Graduate+
National: 14.1%
▼ 3.8 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
164,522
Population
85,289
Labor Force
Employed
80,121
Unemployment Rate BLS LAUS 2025 annual
2.7% ▼ 1.4 pts YoY
Mean Commute 3 min below national avg
23.0 min
Work From Home vs 15.1% national
10.2%
Key Takeaways
- Income premium: Households earn well above the national median, supporting strong retail and housing markets.
- Aging population: Median age of 43 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Accommodation and Food Services employs 19,777 workers (43.6% of tracked sectors), at an average wage of $56,233.
- Wage stratification: Construction averages $92,022 while Retail Trade averages $45,976, a 2.0x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW.
Seeing a change here?
Get Deeper Trends
EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.
Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
19,777
Cluster Employment
11.65x
Peak LQ
Concentrated Sub-Sectors
Scenic and Sightseeing Transportation
65.99x 952
Accommodation
11.65x 10,666
Rental and Leasing Services
3.53x 962
Air Transportation
2.85x 778
Religious, Grantmaking, Civic, Professional Orgs
2.58x 1,763
Support Activities for Transportation
2.28x 890
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
1.97x 1,077
Construction of Buildings
1.84x 1,634
Amusement, Gambling, and Recreation Industries
1.71x 1,559
Food Services and Drinking Places
1.56x 9,111
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.14x
Insurance Carriers and Related Activities
169 employed
0.16x
Chemical Manufacturing
70 employed
0.29x
Miscellaneous Manufacturing
85 employed
0.29x
Publishing Industries and Telecommunications
122 employed
0.42x
Credit Intermediation and Related Activities
515 employed
0.47x
Food Manufacturing
400 employed
Key Takeaways
- Top specialization: Scenic and Sightseeing Transportation concentrates at 65.99x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 7 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$904,700 ▲
Median Home Value vs 2019
$1,916 ▲
Rent/Mo
65.6% ▲
Owner-Occ
22.7% ▼
Vacancy
9.3x
Home Value to Income Ratio - Stretched
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,896/mo
1 Bedroom
$2,000/mo
2 Bedroom
$2,624/mo
3 Bedroom
$3,398/mo
4 Bedroom
$4,236/mo
30% of monthly median household income (~$2,429/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- Stretched market: Home value to income ratio of 9.3x is well above the ~4.1x national average; attainable workforce housing may be a recruitment friction.
- Elevated vacancy: 22.7% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
- Affordable rent tiers: 2 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,429/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
95,886 ▼
Working Age (18-64) vs 2019
Mean Commute 3 min below national avg
23.0 min
Work From Home vs 15.1% national
10.2%
Prime-Age Employed (25-54)
81.9%
of prime-age population
▼ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
31% ▲
HS Diploma+
93.2% ▲
Regional / Statewide Institutions
Total credentials awarded
9,179/yr
4,692/yr
1,193/yr
943/yr
799/yr
780/yr
772/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
23.8%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
32.5%
Service
26.7%
Sales & Office
21.4%
Construction / Maint.
10.9%
Production / Transport
8.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 80,121 employed workers.
Key Takeaways
- Succession risk is real: 23.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 6,828 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Maui County shows strong potential for scenic and sightseeing transportation attraction, with a 65.99x concentration and 952 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 23.8% of the working-age population within 10 years of retirement age.
The interconnected base across scenic and sightseeing transportation, accommodation, and rental and leasing services creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
Take it further
AI Insights: Built into ExecutivePulse. Continuous analysis tied to your own pipeline: industry-shift signals, prospect matches, retention prompts.
Managed Services: Prefer to hand it off? Our team delivers the analysis and consulting for you.
Schedule a DemoAvailable as premium offerings.
Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Maui County, Hawaii, from federal data sources.
What is the population of Maui County, Hawaii?
164,522 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Maui County, Hawaii?
$97,161 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Maui County, Hawaii?
2.7% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
Maui County, HI: Public data. Imagine the full platform.
Get a Demo →