ExecutivePulse
Official Federal Data

Pickens County, Georgia

FIPS 13227 · Atlanta-Sandy Springs-Roswell, GA · Population 34,951
9 Sources Updated June 22, 2026
$78,930
Median Income
$80,734 national
2.9%
Unemployment
4% national
$1.6B
GDP
26.7%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$78,930
Per Capita
$40,871
Mean Household
$101,470
Poverty Rate
12%
Median Income Comparison
Pickens County$78,930
Georgia$77,353
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 23% (8,031 residents) 55-64: 16.3% (5,692 residents) 35-54: 23.6% (8,243 residents) 18-34: 18.4% (6,428 residents) Under 18: 18.8% (6,557 residents) 47 Median Age
Cohorts
Under 18 · 18.8%
18-34 · 18.4%
35-54 · 23.6%
55-64 · 16.3%
65+ · 23%
Race & Ethnicity
White92.2%
Black or African American0.6%
Asian0.3%
Hispanic or Latino(any race)4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
89.9%
High School+
National: 89.6%
▲ +0.3 pts
26.7%
Bachelor's+
National: 35.7%
▼ 9.0 pts
8.5%
Graduate+
National: 14.1%
▼ 5.6 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
34,951
Population
17,000
Labor Force
Employed
16,487
Unemployment Rate BLS LAUS 2025 annual
2.9% ▲ +0.1 pts YoY
Mean Commute 7 min above national avg
33.5 min
Work From Home vs 15.1% national
16.9%
Key Takeaways
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 9.0 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 47 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$1.6B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Pickens County, Georgia, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
1,668 28.2%
$97,797
2Retail Trade
1,441 24.4%
$38,927
3Manufacturing
825 13.9%
$62,323
4Construction
786 13.3%
$68,316
5Other Services (except Public Administration)
470 7.9%
$41,493
6Finance and Insurance
246 4.2%
$71,815
7Wholesale Trade
170 2.9%
$68,955
8Utilities
132 2.2%
$99,101
9Real Estate and Rental and Leasing
118 2.0%
$51,629
10Transportation and Warehousing
59 1.0%
$55,681
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 1,668 workers (28.2% of tracked sectors), at an average wage of $97,797.
  • Economic scale: Regional GDP of $1.6B (2024).
  • Wage stratification: Utilities averages $99,101 while Retail Trade averages $38,927, a 2.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Plastics and Rubber Products Manufacturing
3.96x
172
Beverage and Tobacco Product Manufacturing
3.73x
76
Utilities
3.54x
132
Building Material and Garden Supply Retailers
2.59x
220
2.47x
35
Repair and Maintenance
2.12x
192
Rental and Leasing Services
2.03x
72
Food and Beverage Retailers
2.02x
406
Motor Vehicle and Parts Dealers
1.98x
251
Specialty Trade Contractors
1.66x
535

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
877
Cluster Employment
2.59x
Peak LQ
Concentrated Sub-Sectors
Plastics and Rubber Products Manufacturing
3.96x 172
Beverage and Tobacco Product Manufacturing
3.73x 76
Utilities
3.54x 132
Building Material and Garden Supply Retailers
2.59x 220
2.47x 35
Repair and Maintenance
2.12x 192
Rental and Leasing Services
2.03x 72
Food and Beverage Retailers
2.02x 406
Motor Vehicle and Parts Dealers
1.98x 251
Specialty Trade Contractors
1.66x 535

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.37x
Administrative and Support Services
196 employed
0.38x
Merchant Wholesalers, Nondurable Goods
52 employed
Key Takeaways
  • Top specialization: Plastics and Rubber Products Manufacturing concentrates at 3.96x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Pickens County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$332,700
Median Home Value vs 2019
$1,136
Rent/Mo
81.2%
Owner-Occ
13.7%
Vacancy
4.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,585/mo
1 Bedroom
$1,660/mo
2 Bedroom
$1,820/mo
3 Bedroom
$2,182/mo
4 Bedroom
$2,605/mo
30% of monthly median household income (~$1,973/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 81.2% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 13.7% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,973/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
20,363
Working Age (18-64) vs 2019
Mean Commute 7 min above national avg
33.5 min
Work From Home vs 15.1% national
16.9%
Prime-Age Employed (25-54)
81.9%
of prime-age population
Labor force participation rate: 59.9% of working-age population (18-64) 60% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
26.7%
HS Diploma+
89.9%
Regional / Statewide Institutions
Total credentials awarded
48,676/yr
University of Georgia 13,515/yr
Georgia Institute of Technology-Main Campus 9,969/yr
Georgia State University 8,351/yr
Kennesaw State University 7,682/yr
Georgia Southern University 5,669/yr
Savannah College of Art and Design 3,490/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
28%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.9%
Service
14.1%
Sales & Office
21.1%
Construction / Maint.
11.7%
Production / Transport
18.3%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 16,487 employed workers.
Key Takeaways
  • Succession risk is real: 28% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 59.9% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 31,835 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Pickens County shows meaningful potential for plastics and rubber products manufacturing attraction, with a 3.96x concentration and 172 jobs in this sub-sector. Near-term succession risk is elevated, with 28% of the working-age population within 10 years of retirement age.

The interconnected base across plastics and rubber products manufacturing, beverage and tobacco product manufacturing, and utilities creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Pickens County, Georgia, from federal data sources.

What is the population of Pickens County, Georgia?

34,951 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Pickens County, Georgia?

$78,930 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Pickens County, Georgia?

2.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Pickens County, Georgia?

$1.6B (U.S. Bureau of Economic Analysis, CAGDP1).