ExecutivePulse
Official Federal Data

Madison County, Georgia

FIPS 13195 · Athens-Clarke County, GA · Population 31,528
9 Sources Updated June 22, 2026
$61,963
Median Income
$80,734 national
3.1%
Unemployment
4% national
$885M
GDP
21.1%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$61,963
Per Capita
$29,716
Mean Household
$77,437
Poverty Rate
17.2%
Median Income Comparison
Madison County$61,963
Georgia$77,353
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 18.4% (5,794 residents) 55-64: 12.8% (4,033 residents) 35-54: 25.2% (7,947 residents) 18-34: 20.2% (6,371 residents) Under 18: 23.4% (7,383 residents) 40 Median Age
Cohorts
Under 18 · 23.4%
18-34 · 20.2%
35-54 · 25.2%
55-64 · 12.8%
65+ · 18.4%
Race & Ethnicity
White79.3%
Black or African American9.4%
Asian2%
Hispanic or Latino(any race)7.4%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
83.4%
High School+
National: 89.6%
▼ 6.2 pts
21.1%
Bachelor's+
National: 35.7%
▼ 14.6 pts
10.3%
Graduate+
National: 14.1%
▼ 3.8 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
31,528
Population
14,688
Labor Force
Employed
14,104
Unemployment Rate BLS LAUS 2025 annual
3.1% ▼ 0.1 pts YoY
Mean Commute 3 min above national avg
29.5 min
Work From Home vs 15.1% national
6.3%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 17.2%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 14.6 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$885M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Madison County, Georgia, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
526 24.4%
$29,199
2Manufacturing
499 23.2%
$53,635
3Construction
484 22.5%
$64,341
4Accommodation and Food Services
209 9.7%
$21,354
5Administrative and Support and Waste Management
203 9.4%
$60,312
6Other Services (except Public Administration)
85 3.9%
$43,223
7Finance and Insurance
53 2.5%
$71,714
8Real Estate and Rental and Leasing
40 1.9%
$44,034
9Transportation and Warehousing
35 1.6%
$91,739
10Information
19 0.9%
$90,451
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Key Takeaways
  • Largest sector: Retail Trade employs 526 workers (24.4% of tracked sectors), at an average wage of $29,199.
  • Economic scale: Regional GDP of $885M (2024).
  • Wage stratification: Transportation and Warehousing averages $91,739 while Accommodation and Food Services averages $21,354, a 4.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Gasoline Stations and Fuel Dealers
3.72x
106
Fabricated Metal Product Manufacturing
3.12x
121
Specialty Trade Contractors
2.54x
359
Food and Beverage Retailers
2.18x
192
2.09x
13
Health and Personal Care Retailers
1.98x
57
Construction of Buildings
1.84x
93
1.73x
1,067
Building Material and Garden Supply Retailers
1.69x
63

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Goods-Producing Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,067
Cluster Employment
1.73x
Peak LQ
Concentrated Sub-Sectors
Gasoline Stations and Fuel Dealers
3.72x 106
Fabricated Metal Product Manufacturing
3.12x 121
Specialty Trade Contractors
2.54x 359
Food and Beverage Retailers
2.18x 192
2.09x 13
Health and Personal Care Retailers
1.98x 57
Construction of Buildings
1.84x 93
1.73x 1,067
Building Material and Garden Supply Retailers
1.69x 63

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Gasoline Stations and Fuel Dealers concentrates at 3.72x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 9 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 3 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Madison County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$219,700
Median Home Value vs 2019
$972
Rent/Mo
76.9%
Owner-Occ
10.3%
Vacancy
3.5x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,159/mo
1 Bedroom
$1,183/mo
2 Bedroom
$1,331/mo
3 Bedroom
$1,734/mo
4 Bedroom
$1,831/mo
30% of monthly median household income (~$1,549/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.5x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 76.9% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 10.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,549/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
18,351
Working Age (18-64) vs 2019
Mean Commute 3 min above national avg
29.5 min
Work From Home vs 15.1% national
6.3%
Prime-Age Employed (25-54)
77.3%
of prime-age population
Labor force participation rate: 60.8% of working-age population (18-64) 61% Participation
▼ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
21.1%
HS Diploma+
83.4%
Regional / Statewide Institutions
Total credentials awarded
48,676/yr
University of Georgia 13,515/yr
Georgia Institute of Technology-Main Campus 9,969/yr
Georgia State University 8,351/yr
Kennesaw State University 7,682/yr
Georgia Southern University 5,669/yr
Savannah College of Art and Design 3,490/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
31.4%
Service
15.8%
Sales & Office
18.6%
Construction / Maint.
16.5%
Production / Transport
17.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 14,104 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 31,835 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Madison County shows meaningful potential for gasoline stations and fuel dealers attraction, with a 3.72x concentration and 106 jobs in this sub-sector.

The interconnected base across gasoline stations and fuel dealers, fabricated metal product manufacturing, and specialty trade contractors creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Madison County, Georgia, from federal data sources.

What is the population of Madison County, Georgia?

31,528 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Madison County, Georgia?

$61,963 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Madison County, Georgia?

3.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Madison County, Georgia?

$885M (U.S. Bureau of Economic Analysis, CAGDP1).