Official Federal Data
Barrow County, Georgia
FIPS 13013 · Atlanta-Sandy Springs-Roswell, GA · Population 89,886
9 Sources
Updated June 22, 2026
$80,653 ▲
Median Income
$80,734 national
2.9%
Unemployment
4% national
$3.8B ▲
GDP
21.2% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$80,653 ▲
Per Capita
$33,600 ▲
Mean Household
$95,651 ▲
Poverty Rate
9.6% ▼
Median Income Comparison
Barrow County$80,653
Georgia$77,353
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 25.1%
18-34 · 22.8%
35-54 · 27.6%
55-64 · 11.6%
65+ · 12.9%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
88.6%
High School+
National: 89.6%
▼ 1.0 pts
21.2%
Bachelor's+
National: 35.7%
▼ 14.5 pts
7.4%
Graduate+
National: 14.1%
▼ 6.7 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
89,886
Population
47,247
Labor Force
Employed
45,427
Unemployment Rate BLS LAUS 2025 annual
2.9%
Mean Commute 7 min above national avg
33.5 min
Work From Home vs 15.1% national
9.3%
Key Takeaways
- Talent gap: Bachelor's-or-higher attainment trails the national average by 14.5 pts, relevant for advanced-services attraction strategy.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Retail Trade employs 5,159 workers (26.7% of tracked sectors), at an average wage of $54,684.
- Economic scale: Regional GDP of $3.8B (2024).
- Wage stratification: Construction averages $81,676 while Educational Services averages $18,262, a 4.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,311
Cluster Employment
4.41x
Peak LQ
Concentrated Sub-Sectors
Nonmetallic Mineral Product Manufacturing
7.04x 464
Motor Vehicle and Parts Dealers
4.41x 1,437
Building Material and Garden Supply Retailers
3.94x 859
Primary Metal Manufacturing
3.41x 197
Food Manufacturing
3.06x 864
Furniture and Related Product Manufacturing
2.52x 134
Heavy and Civil Engineering Construction
2.48x 467
Merchant Wholesalers, Nondurable Goods
2.26x 788
1.98x 72
Food and Beverage Retailers
1.96x 1,015
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.28x
Insurance Carriers and Related Activities
115 employed
0.32x
Real Estate
92 employed
Key Takeaways
- Top specialization: Nonmetallic Mineral Product Manufacturing concentrates at 7.04x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$294,700 ▲
Median Home Value vs 2019
$1,318 ▲
Rent/Mo
78.5% ▲
Owner-Occ
4.5% ▼
Vacancy
3.7x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,585/mo
1 Bedroom
$1,660/mo
2 Bedroom
$1,820/mo
3 Bedroom
$2,182/mo
4 Bedroom
$2,605/mo
30% of monthly median household income (~$2,016/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 3.7x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 78.5% owner-occupied; rental supply may be tight for incoming workers.
- Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,016/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
55,717 ▲
Working Age (18-64) vs 2019
Mean Commute 7 min above national avg
33.5 min
Work From Home vs 15.1% national
9.3%
Prime-Age Employed (25-54)
82.4%
of prime-age population
▲ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
21.2% ▲
HS Diploma+
88.6% ▲
Regional / Statewide Institutions
Total credentials awarded
48,676/yr
13,515/yr
9,969/yr
8,351/yr
7,682/yr
5,669/yr
3,490/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
18.7%
55-64 of working-age population (18-64)
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
34.1%
Service
15.4%
Sales & Office
20.7%
Construction / Maint.
11.9%
Production / Transport
17.9%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 45,427 employed workers.
Key Takeaways
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 31,835 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Barrow County shows strong potential for nonmetallic mineral product manufacturing attraction, with a 7.04x concentration and 464 jobs in this sub-sector. It ranks in the top decile nationally.
The interconnected base across nonmetallic mineral product manufacturing, motor vehicle and parts dealers, and building material and garden supply retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Barrow County, Georgia, from federal data sources.
What is the population of Barrow County, Georgia?
89,886 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Barrow County, Georgia?
$80,653 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Barrow County, Georgia?
2.9% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Barrow County, Georgia?
$3.8B (U.S. Bureau of Economic Analysis, CAGDP1).
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