Baldwin County, Georgia

• Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
• Elevated poverty: At 21.7%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
• Talent gap: Bachelor's-or-higher attainment trails the national average by 11.3 pts, relevant for advanced-services attraction strategy.

• Largest sector: Health Care and Social Assistance employs 3,734 workers (32.2% of tracked sectors), at an average wage of $42,536.
• Economic scale: Regional GDP of $2B (2024).
• Wage stratification: Manufacturing averages $80,311 while Accommodation and Food Services averages $19,969, a 4.0x spread in the same local economy, with implications for workforce development and talent strategy.

• Top specialization: Nursing and Residential Care Facilities concentrates at 1.99x the national norm.
• Cluster depth: 6 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
• Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.

• In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
• Elevated vacancy: 18.3% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
• Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,360/mo).

• Low participation: 49.4% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
• Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 31,835 annual credentials.

Baldwin County shows emerging potential for nursing and residential care facilities attraction, with a 1.99x concentration and 724 jobs in this sub-sector.

The interconnected base across nursing and residential care facilities, ambulatory health care services, and gasoline stations and fuel dealers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.