ExecutivePulse
Official Federal Data

Santa Cruz County, Arizona

FIPS 04023 · Nogales, AZ · Population 48,926
9 Sources Updated June 22, 2026
$55,217
Median Income
$80,734 national
6.8%
Unemployment
4% national
$2.8B
GDP
23.1%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$55,217
Per Capita
$26,237
Mean Household
$71,913
Poverty Rate
20.2%
Median Income Comparison
Santa Cruz County$55,217
Arizona$79,964
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 19.3% (9,427 residents) 55-64: 11.5% (5,635 residents) 35-54: 22.4% (10,936 residents) 18-34: 21.1% (10,322 residents) Under 18: 25.8% (12,606 residents) 38 Median Age
Cohorts
Under 18 · 25.8%
18-34 · 21.1%
35-54 · 22.4%
55-64 · 11.5%
65+ · 19.3%
Race & Ethnicity
White28.5%
Black or African American0.2%
Asian0.3%
Hispanic or Latino(any race)82.5%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
76.6%
High School+
National: 89.6%
▼ 13.0 pts
23.1%
Bachelor's+
National: 35.7%
▼ 12.6 pts
9.1%
Graduate+
National: 14.1%
▼ 5.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
48,926
Population
21,762
Labor Force
Employed
19,098
Unemployment Rate BLS LAUS 2025 annual
6.8% ▲ +0.5 pts YoY
Mean Commute 2 min below national avg
24.2 min
Work From Home vs 15.1% national
8.7%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 20.2%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 12.6 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$2.8B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Santa Cruz County, Arizona, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Wholesale Trade
2,038 24.9%
$74,830
2Retail Trade
1,841 22.5%
$34,492
3Transportation and Warehousing
1,755 21.5%
$53,177
4Accommodation and Food Services
1,375 16.8%
$28,232
5Manufacturing
622 7.6%
$55,540
6Administrative and Support and Waste Management
212 2.6%
$48,470
7Finance and Insurance
161 2.0%
$50,457
8Real Estate and Rental and Leasing
96 1.2%
$43,787
9Utilities
46 0.6%
$99,710
10Arts, Entertainment, and Recreation
34 0.4%
$28,256
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Key Takeaways
  • Largest sector: Wholesale Trade employs 2,038 workers (24.9% of tracked sectors), at an average wage of $74,830.
  • Economic scale: Regional GDP of $2.8B (2024).
  • Wage stratification: Utilities averages $99,710 while Accommodation and Food Services averages $28,232, a 3.5x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Support Activities for Transportation
9.13x
680
Merchant Wholesalers, Nondurable Goods
8.67x
1,732
Support Activities for Agriculture and Forestry
6.49x
224
Beverage and Tobacco Product Manufacturing
4.95x
148
Miscellaneous Manufacturing
4.66x
259
Warehousing and Storage
3.30x
572
Truck Transportation
3.16x
426
General Merchandise Retailers
2.67x
787
Accommodation
1.71x
298
Wholesale Trade Agents and Brokers
1.68x
68

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Wholesale Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
1,800
Cluster Employment
8.67x
Peak LQ
Concentrated Sub-Sectors
Support Activities for Transportation
9.13x 680
Merchant Wholesalers, Nondurable Goods
8.67x 1,732
Support Activities for Agriculture and Forestry
6.49x 224
Beverage and Tobacco Product Manufacturing
4.95x 148
Miscellaneous Manufacturing
4.66x 259
Warehousing and Storage
3.30x 572
Truck Transportation
3.16x 426
General Merchandise Retailers
2.67x 787
Accommodation
1.71x 298
Wholesale Trade Agents and Brokers
1.68x 68

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.24x
Administrative and Support Services
183 employed
0.30x
Credit Intermediation and Related Activities
71 employed
0.32x
Insurance Carriers and Related Activities
76 employed
Key Takeaways
  • Top specialization: Support Activities for Transportation concentrates at 9.13x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Santa Cruz County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$233,000
Median Home Value vs 2019
$829
Rent/Mo
69.3%
Owner-Occ
11.8%
Vacancy
4.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$778/mo
1 Bedroom
$860/mo
2 Bedroom
$1,129/mo
3 Bedroom
$1,570/mo
4 Bedroom
$1,615/mo
30% of monthly median household income (~$1,380/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 4.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 11.8% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Affordable rent tiers: 3 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,380/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
26,893
Working Age (18-64) vs 2019
Mean Commute 2 min below national avg
24.2 min
Work From Home vs 15.1% national
8.7%
Prime-Age Employed (25-54)
75.5%
of prime-age population
Labor force participation rate: 59.9% of working-age population (18-64) 60% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
23.1%
HS Diploma+
76.6%
Regional / Statewide Institutions
Total credentials awarded
112,349/yr
Grand Canyon University 29,319/yr
University of Phoenix-Arizona 26,013/yr
Arizona State University Campus Immersion 20,988/yr
Arizona State University Digital Immersion 14,649/yr
University of Arizona 11,858/yr
The University of Arizona Global Campus 9,522/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
26.3%
Service
19.3%
Sales & Office
25.8%
Construction / Maint.
11.5%
Production / Transport
17.1%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 19,098 employed workers.
Key Takeaways
  • Low participation: 59.9% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 76,320 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Santa Cruz County shows strong potential for support activities for transportation attraction, with a 9.13x concentration and 680 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across support activities for transportation, merchant wholesalers, nondurable goods, and support activities for agriculture and forestry creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Santa Cruz County, Arizona, from federal data sources.

What is the population of Santa Cruz County, Arizona?

48,926 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Santa Cruz County, Arizona?

$55,217 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Santa Cruz County, Arizona?

6.8% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Santa Cruz County, Arizona?

$2.8B (U.S. Bureau of Economic Analysis, CAGDP1).