ExecutivePulse
Official Federal Data

Shelby County, Alabama

FIPS 01117 · Birmingham, AL · Population 230,211
9 Sources Updated June 22, 2026
$97,961
Median Income
$80,734 national
2.2%
Unemployment
4% national
$17.3B
GDP
46.8%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$97,961
Per Capita
$49,440
Mean Household
$128,135
Poverty Rate
7.2%
Median Income Comparison
Shelby County$97,961
Alabama$63,999
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 16.8% (38,766 residents) 55-64: 12.6% (29,057 residents) 35-54: 27.3% (62,815 residents) 18-34: 20.5% (47,194 residents) Under 18: 22.8% (52,379 residents) 40 Median Age
Cohorts
Under 18 · 22.8%
18-34 · 20.5%
35-54 · 27.3%
55-64 · 12.6%
65+ · 16.8%
Race & Ethnicity
White75.5%
Black or African American13.5%
Asian2.2%
Hispanic or Latino(any race)7.6%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
94.5%
High School+
National: 89.6%
▲ +4.9 pts
46.8%
Bachelor's+
National: 35.7%
▲ +11.1 pts
16.1%
Graduate+
National: 14.1%
▲ +2.0 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
230,211
Population
122,104
Labor Force
Employed
118,318
Unemployment Rate BLS LAUS 2025 annual
2.2% ▼ 0.1 pts YoY
Mean Commute 3 min above national avg
29.5 min
Work From Home vs 15.1% national
16.9%
Key Takeaways
  • Income premium: Households earn well above the national median, supporting strong retail and housing markets.
  • Talent advantage: Bachelor's-or-higher attainment exceeds the national average by 11.1 pts, supports knowledge-economy and tech attraction.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$17.3B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Shelby County, Alabama, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
10,725 17.2%
$41,515
2Health Care and Social Assistance
8,977 14.4%
$60,883
3Finance and Insurance
8,205 13.2%
$106,655
4Accommodation and Food Services
7,895 12.7%
$25,595
5Professional, Scientific, and Technical Services
5,850 9.4%
$93,199
6Construction
5,490 8.8%
$79,197
7Wholesale Trade
5,281 8.5%
$101,003
8Administrative and Support and Waste Management
5,097 8.2%
$53,579
9Other Services (except Public Administration)
2,807 4.5%
$54,130
10Management of Companies and Enterprises
1,926 3.1%
$116,919
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Key Takeaways
  • Largest sector: Retail Trade employs 10,725 workers (17.2% of tracked sectors), at an average wage of $41,515.
  • Economic scale: Regional GDP of $17.3B (2024).
  • Wage stratification: Management of Companies and Enterprises averages $116,919 while Accommodation and Food Services averages $25,595, a 4.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Nonmetallic Mineral Product Manufacturing
4.26x
958
Wholesale Trade Agents and Brokers
3.91x
945
Insurance Carriers and Related Activities
3.03x
4,277
Utilities
2.95x
966
Mining (except Oil and Gas)
2.55x
260
Credit Intermediation and Related Activities
2.55x
3,556
Furniture, Home Furnishings, and Other Retailers
1.82x
762
Building Material and Garden Supply Retailers
1.80x
1,343
Repair and Maintenance
1.64x
1,298
Merchant Wholesalers, Durable Goods
1.54x
2,851

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Finance & Insurance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
7,833
Cluster Employment
3.03x
Peak LQ
Concentrated Sub-Sectors
Nonmetallic Mineral Product Manufacturing
4.26x 958
Wholesale Trade Agents and Brokers
3.91x 945
Insurance Carriers and Related Activities
3.03x 4,277
Utilities
2.95x 966
Mining (except Oil and Gas)
2.55x 260
Credit Intermediation and Related Activities
2.55x 3,556
Furniture, Home Furnishings, and Other Retailers
1.82x 762
Building Material and Garden Supply Retailers
1.80x 1,343
Repair and Maintenance
1.64x 1,298
Merchant Wholesalers, Durable Goods
1.54x 2,851

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.12x
Computer and Electronic Product Manufacturing
67 employed
0.18x
Crop Production
53 employed
0.22x
Warehousing and Storage
232 employed
0.26x
Support Activities for Agriculture and Forestry
53 employed
0.41x
Food Manufacturing
392 employed
Key Takeaways
  • Top specialization: Nonmetallic Mineral Product Manufacturing concentrates at 4.26x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Shelby County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$326,100
Median Home Value vs 2019
$1,401
Rent/Mo
81.4%
Owner-Occ
5.6%
Vacancy
3.3x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$1,024/mo
1 Bedroom
$1,155/mo
2 Bedroom
$1,266/mo
3 Bedroom
$1,583/mo
4 Bedroom
$1,801/mo
30% of monthly median household income (~$2,449/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.3x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 81.4% owner-occupied; rental supply may be tight for incoming workers.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$2,449/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
139,066
Working Age (18-64) vs 2019
Mean Commute 3 min above national avg
29.5 min
Work From Home vs 15.1% national
16.9%
Prime-Age Employed (25-54)
85.1%
of prime-age population
Labor force participation rate: 68.7% of working-age population (18-64) 69% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
46.8%
HS Diploma+
94.5%
Regional / Statewide Institutions
Total credentials awarded
38,131/yr
The University of Alabama 10,026/yr
Auburn University 8,117/yr
University of Alabama at Birmingham 6,393/yr
Columbia Southern University 5,998/yr
Troy University 3,892/yr
University of South Alabama 3,705/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
20.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
48.9%
Service
12.1%
Sales & Office
21.5%
Construction / Maint.
7.8%
Production / Transport
9.6%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 118,318 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 24,536 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Shelby County shows meaningful potential for nonmetallic mineral product manufacturing attraction, with a 4.26x concentration and 958 jobs in this sub-sector.

The interconnected base across nonmetallic mineral product manufacturing, wholesale trade agents and brokers, and insurance carriers and related activities creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Shelby County, Alabama, from federal data sources.

What is the population of Shelby County, Alabama?

230,211 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Shelby County, Alabama?

$97,961 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Shelby County, Alabama?

2.2% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Shelby County, Alabama?

$17.3B (U.S. Bureau of Economic Analysis, CAGDP1).