ExecutivePulse
Official Federal Data

Lawrence County, Alabama

FIPS 01079 · Decatur, AL · Population 33,276
9 Sources Updated June 22, 2026
$66,071
Median Income
$80,734 national
2.5%
Unemployment
4% national
$865M
GDP
15.2%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$66,071
Per Capita
$32,568
Mean Household
$80,069
Poverty Rate
13.3%
Median Income Comparison
Lawrence County$66,071
Alabama$63,999
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 19% (6,336 residents) 55-64: 14.9% (4,952 residents) 35-54: 24.6% (8,190 residents) 18-34: 19.7% (6,558 residents) Under 18: 21.8% (7,240 residents) 42 Median Age
Cohorts
Under 18 · 21.8%
18-34 · 19.7%
35-54 · 24.6%
55-64 · 14.9%
65+ · 19%
Race & Ethnicity
White75.9%
Black or African American9.3%
Asian0.4%
Hispanic or Latino(any race)3.1%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
85%
High School+
National: 89.6%
▼ 4.6 pts
15.2%
Bachelor's+
National: 35.7%
▼ 20.5 pts
5.2%
Graduate+
National: 14.1%
▼ 8.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
33,276
Population
15,268
Labor Force
Employed
14,969
Unemployment Rate BLS LAUS 2025 annual
2.5% ▼ 0.1 pts YoY
Mean Commute 4 min above national avg
30.0 min
Work From Home vs 15.1% national
4.2%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 20.5 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$865M
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Lawrence County, Alabama, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Retail Trade
843 31.3%
$32,287
2Administrative and Support and Waste Management
523 19.4%
$92,236
3Construction
333 12.4%
$61,794
4Finance and Insurance
319 11.8%
$72,638
5Manufacturing
202 7.5%
$67,407
6Utilities
133 4.9%
$115,191
7Wholesale Trade
132 4.9%
$56,396
8Transportation and Warehousing
96 3.6%
$55,164
9Other Services (except Public Administration)
78 2.9%
$47,134
10Information
34 1.3%
$60,926
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Key Takeaways
  • Largest sector: Retail Trade employs 843 workers (31.3% of tracked sectors), at an average wage of $32,287.
  • Economic scale: Regional GDP of $865M (2024).
  • Wage stratification: Utilities averages $115,191 while Retail Trade averages $32,287, a 3.6x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Utilities
6.20x
133
Crop Production
5.25x
99
Gasoline Stations and Fuel Dealers
3.37x
126
Health and Personal Care Retailers
1.96x
74
Truck Transportation
1.63x
86

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
200
Cluster Employment
3.37x
Peak LQ
Concentrated Sub-Sectors
Utilities
6.20x 133
Crop Production
5.25x 99
Gasoline Stations and Fuel Dealers
3.37x 126
Health and Personal Care Retailers
1.96x 74
Truck Transportation
1.63x 86

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
Key Takeaways
  • Top specialization: Utilities concentrates at 6.20x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 5 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
Source: BLS QCEW sub-sector Location Quotients.
Lawrence County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$172,300
Median Home Value vs 2019
$753
Rent/Mo
81.7%
Owner-Occ
11.5%
Vacancy
2.6x
Home Value to Income Ratio - Affordable
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$755/mo
1 Bedroom
$776/mo
2 Bedroom
$961/mo
3 Bedroom
$1,262/mo
4 Bedroom
$1,550/mo
30% of monthly median household income (~$1,652/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • Affordable market: Home value to income ratio of 2.6x is well below the ~4.1x national average; supports talent attraction and family settlement narratives.
  • High home ownership: 81.7% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 11.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,652/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
19,700
Working Age (18-64) vs 2019
Mean Commute 4 min above national avg
30.0 min
Work From Home vs 15.1% national
4.2%
Prime-Age Employed (25-54)
76.9%
of prime-age population
Labor force participation rate: 58.6% of working-age population (18-64) 59% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
15.2%
HS Diploma+
85%
Regional / Statewide Institutions
Total credentials awarded
38,131/yr
The University of Alabama 10,026/yr
Auburn University 8,117/yr
University of Alabama at Birmingham 6,393/yr
Columbia Southern University 5,998/yr
Troy University 3,892/yr
University of South Alabama 3,705/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
25.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
30%
Service
15.6%
Sales & Office
18%
Construction / Maint.
13.6%
Production / Transport
22.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 14,969 employed workers.
Key Takeaways
  • Succession risk is real: 25.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 58.6% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 24,536 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Lawrence County shows strong potential for utilities attraction, with a 6.20x concentration and 133 jobs in this sub-sector. It ranks in the top decile nationally. Near-term succession risk is elevated, with 25.1% of the working-age population within 10 years of retirement age.

The interconnected base across utilities, crop production, and gasoline stations and fuel dealers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Lawrence County, Alabama, from federal data sources.

What is the population of Lawrence County, Alabama?

33,276 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Lawrence County, Alabama?

$66,071 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Lawrence County, Alabama?

2.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Lawrence County, Alabama?

$865M (U.S. Bureau of Economic Analysis, CAGDP1).