ExecutivePulse
Official Federal Data

Lauderdale County, Alabama

FIPS 01077 · Florence-Muscle Shoals, AL · Population 95,830
9 Sources Updated June 22, 2026
$62,649
Median Income
$80,734 national
3.1%
Unemployment
4% national
$3.9B
GDP
29.8%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$62,649
Per Capita
$35,993
Mean Household
$84,306
Poverty Rate
12.2%
Median Income Comparison
Lauderdale County$62,649
Alabama$63,999
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 20.5% (19,645 residents) 55-64: 13.2% (12,609 residents) 35-54: 22.6% (21,665 residents) 18-34: 24.3% (23,327 residents) Under 18: 19.4% (18,584 residents) 41 Median Age
Cohorts
Under 18 · 19.4%
18-34 · 24.3%
35-54 · 22.6%
55-64 · 13.2%
65+ · 20.5%
Race & Ethnicity
White82.9%
Black or African American9.2%
Asian0.6%
Hispanic or Latino(any race)3.5%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
90.6%
High School+
National: 89.6%
▲ +1.0 pts
29.8%
Bachelor's+
National: 35.7%
▼ 5.9 pts
11.2%
Graduate+
National: 14.1%
▼ 2.9 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
95,830
Population
46,785
Labor Force
Employed
44,785
Unemployment Rate BLS LAUS 2025 annual
3.1%
Mean Commute
25.9 min
Work From Home vs 15.1% national
7.8%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 5.9 pts, relevant for advanced-services attraction strategy.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$3.9B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Lauderdale County, Alabama, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
5,031 23.0%
$57,928
2Retail Trade
4,977 22.8%
$33,138
3Accommodation and Food Services
4,348 19.9%
$21,783
4Manufacturing
2,284 10.4%
$56,031
5Wholesale Trade
1,269 5.8%
$66,767
6Finance and Insurance
1,030 4.7%
$76,341
7Professional, Scientific, and Technical Services
947 4.3%
$60,449
8Administrative and Support and Waste Management
877 4.0%
$43,215
9Other Services (except Public Administration)
660 3.0%
$39,627
10Arts, Entertainment, and Recreation
447 2.0%
$17,813
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 5,031 workers (23% of tracked sectors), at an average wage of $57,928.
  • Economic scale: Regional GDP of $3.9B (2024).
  • Wage stratification: Finance and Insurance averages $76,341 while Arts, Entertainment, and Recreation averages $17,813, a 4.3x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Forestry and Logging
8.14x
74
Plastics and Rubber Products Manufacturing
2.85x
396
General Merchandise Retailers
2.64x
1,693
Nonmetallic Mineral Product Manufacturing
2.39x
196
Primary Metal Manufacturing
2.21x
159
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.99x
584
Building Material and Garden Supply Retailers
1.92x
523
Wood Product Manufacturing
1.75x
140
Miscellaneous Manufacturing
1.71x
208
Health and Personal Care Retailers
1.64x
345

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Retail Trade Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
3,145
Cluster Employment
2.64x
Peak LQ
Concentrated Sub-Sectors
Forestry and Logging
8.14x 74
Plastics and Rubber Products Manufacturing
2.85x 396
General Merchandise Retailers
2.64x 1,693
Nonmetallic Mineral Product Manufacturing
2.39x 196
Primary Metal Manufacturing
2.21x 159
Sporting Goods, Hobby, Musical Instrument, Book, and Misc. Retailers
1.99x 584
Building Material and Garden Supply Retailers
1.92x 523
Wood Product Manufacturing
1.75x 140
Miscellaneous Manufacturing
1.71x 208
Health and Personal Care Retailers
1.64x 345

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.29x
Truck Transportation
86 employed
0.30x
Management of Companies and Enterprises
156 employed
Key Takeaways
  • Top specialization: Forestry and Logging concentrates at 8.14x the national norm, top-decile concentration, the kind of signature sector that defines a region's economic identity to site selectors.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Lauderdale County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$200,300
Median Home Value vs 2019
$838
Rent/Mo
68.9%
Owner-Occ
12.6%
Vacancy
3.2x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$698/mo
1 Bedroom
$775/mo
2 Bedroom
$1,000/mo
3 Bedroom
$1,242/mo
4 Bedroom
$1,409/mo
30% of monthly median household income (~$1,566/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.2x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • Elevated vacancy: 12.6% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,566/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
57,601
Working Age (18-64) vs 2019
Mean Commute
25.9 min
Work From Home vs 15.1% national
7.8%
Prime-Age Employed (25-54)
78.8%
of prime-age population
Labor force participation rate: 60.6% of working-age population (18-64) 61% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
29.8%
HS Diploma+
90.6%
Regional / Statewide Institutions
Total credentials awarded
38,131/yr
The University of Alabama 10,026/yr
Auburn University 8,117/yr
University of Alabama at Birmingham 6,393/yr
Columbia Southern University 5,998/yr
Troy University 3,892/yr
University of South Alabama 3,705/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
21.9%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
35.4%
Service
15.9%
Sales & Office
22.5%
Construction / Maint.
9.5%
Production / Transport
16.8%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 44,785 employed workers.
Key Takeaways
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 24,536 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Lauderdale County shows strong potential for forestry and logging attraction, with a 8.14x concentration and 74 jobs in this sub-sector. It ranks in the top decile nationally.

The interconnected base across forestry and logging, plastics and rubber products manufacturing, and general merchandise retailers creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Lauderdale County, Alabama, from federal data sources.

What is the population of Lauderdale County, Alabama?

95,830 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Lauderdale County, Alabama?

$62,649 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Lauderdale County, Alabama?

3.1% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Lauderdale County, Alabama?

$3.9B (U.S. Bureau of Economic Analysis, CAGDP1).