ExecutivePulse
Official Federal Data

Etowah County, Alabama

FIPS 01055 · Gadsden, AL · Population 103,105
9 Sources Updated June 22, 2026
$54,563
Median Income
$80,734 national
3%
Unemployment
4% national
$4B
GDP
18.1%
Bachelor's+
35.7% national

Demographics & Population

Census Bureau American Community Survey 2020-2024 · 5-Year Estimates

Household Income

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$54,563
Per Capita
$29,604
Mean Household
$73,295
Poverty Rate
16.9%
Median Income Comparison
Etowah County$54,563
Alabama$63,999
National$80,734

Population Profile

Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
65+: 19.7% (20,340 residents) 55-64: 13.3% (13,693 residents) 35-54: 25.1% (25,894 residents) 18-34: 20% (20,596 residents) Under 18: 21.9% (22,582 residents) 42 Median Age
Cohorts
Under 18 · 21.9%
18-34 · 20%
35-54 · 25.1%
55-64 · 13.3%
65+ · 19.7%
Race & Ethnicity
White77%
Black or African American14.8%
Asian0.7%
Hispanic or Latino(any race)5.2%
Hispanic or Latino is an ethnic category and overlaps with the race categories above.

Educational Attainment

Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
86.1%
High School+
National: 89.6%
▼ 3.5 pts
18.1%
Bachelor's+
National: 35.7%
▼ 17.6 pts
6.9%
Graduate+
National: 14.1%
▼ 7.2 pts

Employment Overview

Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
103,105
Population
45,922
Labor Force
Employed
43,196
Unemployment Rate BLS LAUS 2025 annual
3% ▼ 0.2 pts YoY
Mean Commute 1 min below national avg
25.5 min
Work From Home vs 15.1% national
4%
Key Takeaways
  • Income gap: Households earn meaningfully less than the national median, which directly affects retail demand, housing absorption, and tax base.
  • Elevated poverty: At 16.9%, the rate is in economically distressed territory and supports federal funding narratives (CDFI, NMTC, EDA).
  • Talent gap: Bachelor's-or-higher attainment trails the national average by 17.6 pts, relevant for advanced-services attraction strategy.
  • Aging population: Median age of 42 is materially above the U.S. norm; succession planning and senior-services demand are real factors.

Economy & Industry

Bureau of Labor Statistics QCEW · Bureau of Economic Analysis

$4B
Gross Domestic Product · 2024
Source: Bureau of Economic Analysis · CAGDP1 Regional GDP

Top Industries by Employment

Source: Bureau of Labor Statistics · Quarterly Census of Employment & Wages 2025 Annual
Top industries by employment in Etowah County, Alabama, with employment, share of top sectors, and average wage
IndustryEmploymentShare of Top 10Avg Wage
1Health Care and Social Assistance
7,213 28.2%
$56,927
2Retail Trade
4,554 17.8%
$34,715
3Manufacturing
4,209 16.4%
$52,749
4Accommodation and Food Services
3,791 14.8%
$20,617
5Administrative and Support and Waste Management
1,661 6.5%
$43,354
6Finance and Insurance
967 3.8%
$70,685
7Wholesale Trade
958 3.7%
$64,611
8Transportation and Warehousing
850 3.3%
$58,250
9Professional, Scientific, and Technical Services
708 2.8%
$61,735
10Other Services (except Public Administration)
686 2.7%
$48,693
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Key Takeaways
  • Largest sector: Health Care and Social Assistance employs 7,213 workers (28.2% of tracked sectors), at an average wage of $56,927.
  • Economic scale: Regional GDP of $4B (2024).
  • Wage stratification: Finance and Insurance averages $70,685 while Accommodation and Food Services averages $20,617, a 3.4x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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EP customers get year-over-year deltas, WARN notices, and SEC filings for every sector tracked above, surfaced as proactive alerts, not after-the-fact news.

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Industry Concentration

Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.

Location Quotient Analysis

Concentrated Industries
Source: BLS QCEW · 3-digit NAICS sub-sector · Location Quotient vs. national employment share
Same source as the Top Industries table above, sub-sector view surfaces the specialization the supersector view masks (e.g., Plastics & Rubber Manufacturing inside the Manufacturing supersector).
Food Manufacturing
4.72x
1,779
Fabricated Metal Product Manufacturing
2.63x
796
Primary Metal Manufacturing
1.91x
147
Hospitals
1.88x
2,226
Nursing and Residential Care Facilities
1.83x
1,331
Waste Management and Remediation Services
1.79x
197
Motor Vehicle and Parts Dealers
1.76x
764
Transportation Equipment Manufacturing
1.70x
627
General Merchandise Retailers
1.70x
1,166
Ambulatory Health Care Services
1.57x
3,003

Cluster Depth

Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Health Care & Social Assistance Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
6,560
Cluster Employment
1.88x
Peak LQ
Concentrated Sub-Sectors
Food Manufacturing
4.72x 1,779
Fabricated Metal Product Manufacturing
2.63x 796
Primary Metal Manufacturing
1.91x 147
Hospitals
1.88x 2,226
Nursing and Residential Care Facilities
1.83x 1,331
Waste Management and Remediation Services
1.79x 197
Motor Vehicle and Parts Dealers
1.76x 764
Transportation Equipment Manufacturing
1.70x 627
General Merchandise Retailers
1.70x 1,166
Ambulatory Health Care Services
1.57x 3,003

Attraction Opportunities

LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.18x
Management of Companies and Enterprises
98 employed
0.27x
Educational Services
188 employed
0.28x
Securities, Commodity Contracts, Investments
66 employed
Key Takeaways
  • Top specialization: Food Manufacturing concentrates at 4.72x the national norm, strong concentration that anchors the local economy and supports supply-chain attraction strategy.
  • Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
  • Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Etowah County's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of total private-sector employment across all NAICS supersectors. Hover for exact employment.
Source: Bureau of Labor Statistics QCEW 2025 Annual · Private sector, NAICS supersectors

Housing & Affordability

Census ACS · HUD Fair Market Rents FY2026

Housing Overview

Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$167,100
Median Home Value vs 2019
$847
Rent/Mo
73.9%
Owner-Occ
17.2%
Vacancy
3.1x
Home Value to Income Ratio
vs. ~4.1x national average

HUD Fair Market Rents

Source: HUD · Fair Market Rents FY2026
Studio
$639/mo
1 Bedroom
$792/mo
2 Bedroom
$927/mo
3 Bedroom
$1,124/mo
4 Bedroom
$1,304/mo
30% of monthly median household income (~$1,364/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
  • In line with national: Home value to income ratio of 3.1x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
  • High home ownership: 73.9% owner-occupied; rental supply may be tight for incoming workers.
  • Elevated vacancy: 17.2% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
  • Broadly affordable rents: All 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,364/mo), a clear cost-of-living advantage for workforce attraction.
Source: Census ACS housing tables + HUD Fair Market Rents.

Workforce Pipeline

Labor force readiness, commuting, and workforce composition

Labor Market Overview

Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
60,183
Working Age (18-64) vs 2019
Mean Commute 1 min below national avg
25.5 min
Work From Home vs 15.1% national
4%
Prime-Age Employed (25-54)
72.7%
of prime-age population
Labor force participation rate: 57% of working-age population (18-64) 57% Participation
▲ vs 2019

Education & Talent Pipeline

Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
18.1%
HS Diploma+
86.1%
Regional / Statewide Institutions
Total credentials awarded
38,131/yr
The University of Alabama 10,026/yr
Auburn University 8,117/yr
University of Alabama at Birmingham 6,393/yr
Columbia Southern University 5,998/yr
Troy University 3,892/yr
University of South Alabama 3,705/yr

Aging Workforce

Source: Census Bureau ACS · Derived from age & employment tables
22.8%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.

Workforce by Occupation

Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
31.2%
Service
16.1%
Sales & Office
21.3%
Construction / Maint.
11%
Production / Transport
20.4%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 43,196 employed workers.
Key Takeaways
  • Succession risk is real: 22.8% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
  • Low participation: 57% labor force participation suggests untapped capacity; workforce development programs may unlock supply.
  • Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 24,536 annual credentials.
Source: ACS workforce data and College Scorecard.

AI Insights

AI-assisted analysis, drawn from 9 federal data sources

Sample AI Insight

Etowah County shows meaningful potential for food manufacturing attraction, with a 4.72x concentration and 1,779 jobs in this sub-sector. Near-term succession risk is elevated, with 22.8% of the working-age population within 10 years of retirement age.

The interconnected base across food manufacturing, fabricated metal product manufacturing, and primary metal manufacturing creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.

Industry Shift Analysis

Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100

Prospect Match Scores

Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example

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Data Sources

Updated from official federal government data.

Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23

Frequently Asked Questions

Key economic and demographic figures for Etowah County, Alabama, from federal data sources.

What is the population of Etowah County, Alabama?

103,105 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the median household income in Etowah County, Alabama?

$54,563 (U.S. Census Bureau, ACS 5-Year Estimates).

What is the unemployment rate in Etowah County, Alabama?

3% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).

What is the GDP of Etowah County, Alabama?

$4B (U.S. Bureau of Economic Analysis, CAGDP1).