Official Federal Data
Baldwin County, Alabama
FIPS 01003 · Daphne-Fairhope-Foley, AL · Population 246,989
9 Sources
Updated June 22, 2026
$78,775 ▲
Median Income
$80,734 national
2.5% ▼
Unemployment
4% national
$13.4B ▲
GDP
33.7% ▲
Bachelor's+
35.7% national
Demographics & Population
Census Bureau American Community Survey 2020-2024 · 5-Year Estimates
Household Income
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
Median Household
$78,775 ▲
Per Capita
$42,357 ▲
Mean Household
$103,378 ▲
Poverty Rate
10.1% ▼
Median Income Comparison
Baldwin County$78,775
Alabama$63,999
National$80,734
Population Profile
Source: Census Bureau ACS 2020-2024 · Tables B01001, B02001, B03003
Cohorts
Under 18 · 21.1%
18-34 · 17.9%
35-54 · 24.9%
55-64 · 14.3%
65+ · 21.7%
Race & Ethnicity
Hispanic or Latino is an ethnic category and overlaps with the race categories above.
Educational Attainment
Source: Census Bureau ACS 2020-2024 · Table B15003 · Population 25+
91.8%
High School+
National: 89.6%
▲ +2.2 pts
33.7%
Bachelor's+
National: 35.7%
▼ 2.0 pts
12.3%
Graduate+
National: 14.1%
▼ 1.8 pts
Employment Overview
Source: U.S. Census Bureau · American Community Survey 2020-2024 5-Year Estimates
246,989
Population
118,112
Labor Force
Employed
113,907
Unemployment Rate BLS LAUS 2025 annual
2.5% ▼ 0.2 pts YoY
Mean Commute 1 min above national avg
27.0 min
Work From Home vs 15.1% national
11.6%
Key Takeaways
- Aging population: Median age of 44 is materially above the U.S. norm; succession planning and senior-services demand are real factors.
Economy & Industry
Bureau of Labor Statistics QCEW · Bureau of Economic Analysis
Key Takeaways
- Largest sector: Retail Trade employs 15,134 workers (22.6% of tracked sectors), at an average wage of $39,679.
- Economic scale: Regional GDP of $13.4B (2024).
- Wage stratification: Wholesale Trade averages $90,981 while Accommodation and Food Services averages $28,947, a 3.1x spread in the same local economy, with implications for workforce development and talent strategy.
Source: BLS QCEW + BEA Regional GDP.
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Industry Concentration
Location Quotient measures regional specialization vs. national average. LQ > 1.0 = concentrated.
Cluster Depth
Source: BLS QCEW · Sub-sectors with LQ ≥ 1.5 indicate genuine cluster concentration
Dominant Cluster
Accommodation & Food Services Cluster
Coherent grouping of concentrated sub-sectors, signals supply-chain fit for site selectors
14,953
Cluster Employment
2.46x
Peak LQ
Concentrated Sub-Sectors
Accommodation
2.46x 2,668
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers
2.27x 1,463
Scenic and Sightseeing Transportation
2.23x 38
Gasoline Stations and Fuel Dealers
2.18x 1,287
Real Estate
1.95x 2,006
Building Material and Garden Supply Retailers
1.90x 1,474
Heavy and Civil Engineering Construction
1.88x 1,260
General Merchandise Retailers
1.85x 3,371
Textile Product Mills
1.83x 96
Food Services and Drinking Places
1.78x 12,285
Attraction Opportunities
LQ < 0.5 with ≥ 50 employed, realistic diversification targets. Source: BLS QCEW
0.16x
Management of Companies and Enterprises
229 employed
0.20x
Food Manufacturing
205 employed
0.29x
Publishing Industries and Telecommunications
149 employed
0.31x
Chemical Manufacturing
155 employed
0.35x
Securities, Commodity Contracts, Investments
219 employed
0.39x
Computing Infrastructure Providers and Data Processing
107 employed
Key Takeaways
- Top specialization: Accommodation concentrates at 2.46x the national norm.
- Cluster depth: 10 sub-sectors register LQ ≥ 1.5, suggesting an interconnected industrial base rather than reliance on a single employer or sector.
- Attraction whitespace: 8 sub-sectors register LQ < 0.5, candidates for diversification or recruitment depending on labor-market fit.
Source: BLS QCEW sub-sector Location Quotients.
Housing & Affordability
Census ACS · HUD Fair Market Rents FY2026
Housing Overview
Source: Census Bureau ACS 2020-2024 5-Year Estimates · Tables B25001, B25077, B25064
$316,900 ▲
Median Home Value vs 2019
$1,277 ▲
Rent/Mo
77.6% ▲
Owner-Occ
25.5% ▼
Vacancy
4.0x
Home Value to Income Ratio
vs. ~4.1x national average
HUD Fair Market Rents
Source: HUD · Fair Market Rents FY2026
Studio
$1,094/mo
1 Bedroom
$1,200/mo
2 Bedroom
$1,345/mo
3 Bedroom
$1,692/mo
4 Bedroom
$2,171/mo
30% of monthly median household income (~$1,969/mo) · rents above this line are typically considered cost-burdened.
Key Takeaways
- In line with national: Home value to income ratio of 4.0x sits near the ~4.1x national average; affordability is neither a clear advantage nor a recruitment friction.
- High home ownership: 77.6% owner-occupied; rental supply may be tight for incoming workers.
- Elevated vacancy: 25.5% vacancy rate. In resort, rural, and seasonal markets much of this is recreational/seasonal (second homes), not available supply; confirm the vacancy-by-reason split before treating it as a redevelopment opportunity.
- Affordable rent tiers: 4 of 5 HUD Fair Market Rent bedroom tiers sit below the 30%-of-median-income affordability threshold (~$1,969/mo).
Source: Census ACS housing tables + HUD Fair Market Rents.
Workforce Pipeline
Labor force readiness, commuting, and workforce composition
Labor Market Overview
Source: Census ACS 2020-2024 · Tables B01001, B23025, B08303, B08301
141,276 ▲
Working Age (18-64) vs 2019
Mean Commute 1 min above national avg
27.0 min
Work From Home vs 15.1% national
11.6%
Prime-Age Employed (25-54)
80.8%
of prime-age population
▲ vs 2019
Education & Talent Pipeline
Source: Census ACS 2020-2024 · Table B15003 · College Scorecard
Bachelor's+
33.7% ▲
HS Diploma+
91.8% ▲
Regional / Statewide Institutions
Total credentials awarded
38,131/yr
10,026/yr
8,117/yr
6,393/yr
5,998/yr
3,892/yr
3,705/yr
Aging Workforce
Source: Census Bureau ACS · Derived from age & employment tables
25.1%
55-64 of working-age population (18-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Census ACS 2020-2024 · Table C24010 · Civilian employed population 16+
Management / Professional
37.5%
Service
16.3%
Sales & Office
23.3%
Construction / Maint.
9.3%
Production / Transport
13.7%
Bars scaled 2× for visual differentiation; percentage labels show actual share of 113,907 employed workers.
Key Takeaways
- Succession risk is real: 25.1% of working-age residents are 55-64. Plan for retirements over the next decade and pair attraction strategy with talent retention.
- Talent pipeline: 6 regional institutions feed the workforce; the top three combined produce 24,536 annual credentials.
Source: ACS workforce data and College Scorecard.
AI Insights
AI-assisted analysis, drawn from 9 federal data sources
Sample AI Insight
Baldwin County shows emerging potential for accommodation attraction, with a 2.46x concentration and 2,668 jobs in this sub-sector. Near-term succession risk is elevated, with 25.1% of the working-age population within 10 years of retirement age.
The interconnected base across accommodation, clothing, clothing accessories, shoe, and jewelry retailers, and scenic and sightseeing transportation creates supply-chain attraction leverage rather than single-employer risk, a structural advantage for industrial recruitment.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
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Data Sources
Updated from official federal government data.
Census ACS 5-Year2024
BLS QCEW2025 annual
BLS LAUS (via FRED)2025 annual
BEA Regional GDP2024
Census CBP2023
HUD Fair Market RentsFY2026
FCC Broadband Map2024
USAspending.govFY2026
College ScorecardAY 2022-23
Frequently Asked Questions
Key economic and demographic figures for Baldwin County, Alabama, from federal data sources.
What is the population of Baldwin County, Alabama?
246,989 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the median household income in Baldwin County, Alabama?
$78,775 (U.S. Census Bureau, ACS 5-Year Estimates).
What is the unemployment rate in Baldwin County, Alabama?
2.5% (2025 annual average, U.S. Bureau of Labor Statistics, LAUS).
What is the GDP of Baldwin County, Alabama?
$13.4B (U.S. Bureau of Economic Analysis, CAGDP1).
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