ExecutivePulse
Official Canadian Data

Kitchener-Waterloo-Barrie, Ontario

ON Economic Region 3540 · Population 1,664,214
16 Sources Updated June 22, 2026
1.7M
Population
$93,915
Median Income (CAD)
$84,000 national
6.4%
Unemployment
$1,197B
Provincial GDP (CAD)
799,800
Total Employment
27%
Bachelor's+
25% national

Demographics & Population

Statistics Canada · 2021 Census of Population

Household Income

Source: Statistics Canada · 2021 Census of Population
Median Household Income
$93,915
Poverty Rate (LIM-AT)
12.7%
Low Income Measure, after tax · Ontario 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Kitchener-Waterloo-Barrie$93,915
National$84,000

Community Snapshot

Source: Statistics Canada · 2021 Census of Population
1,664,214
Population
580,015
Total Dwellings
Total Employment
799,800
Unemployment Rate StatCan LFS 2024 annual
6.4% ▲ +1.0 pts YoY
Industry Sectors
10
Age Distribution
0-14: 15.5% (258,439 residents) 15-54: 54.8% (912,420 residents) 55-64 (near retirement): 12.1% (200,708 residents) 65+: 17.6% (292,647 residents) 38.4 Avg Age
0-14: 258,439
15-54: 912,420
55-64: 200,708
65+: 292,647
Visible Minority Composition
South Asian 6.2%
Black 3.5%
Chinese 2%
Latin American 1.7%
Southeast Asian 1.3%
Filipino 1.2%
Not a visible minority(complement) 80.4%
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
2.8% identify as Indigenous
First Nations 1.4%
Métis 1.2%
Indigenous responses, n.i.e. 0.1%
Multiple Indigenous responses 0.1%
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Kitchener-Waterloo-Barrie's median household income sits 12% above the Canadian national median across 1,664,214 residents with a senior-skewed age structure (65+: 17.6%, 0-14: 15.5%).
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
  • Income premium: Households earn well above the Canadian median.
  • Aging population: Seniors (65+) outnumber youth (0-14); succession and senior-services demand.

Educational Attainment

Source: Statistics Canada · Table 37-10-0130 · Ontario province-wide (ages 25-64)
94%
High School+
Canada: 93%
▲ +1.0 pts
27%
Bachelor's+
Canada: 25%
▲ +2.0 pts
16%
Graduate+
Canada: 14%
▲ +2.0 pts

Economy & Industry

Statistics Canada · Labour Force Survey · Provincial GDP

$1,197B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
799,800
Total Employment
$93,915
Median Income
799,800
Total Employment
Source: StatCan Labour Force Survey
$93,915
Median Income (CAD)
Source: Statistics Canada · 2021 Census

Top Industries by Employment

Source: Statistics Canada · Labour Force Survey
IndustryEmploymentShare of Top Sectors
1Manufacturing
138,700 17.3%
2Wholesale and retail trade
120,600 15.1%
3Health care and social assistance
100,800 12.6%
4Professional, scientific and technical services
86,500 10.8%
5Educational services
70,400 8.8%
6Technical trades and transportation officers and controllers
69,900 8.7%
7Construction
68,200 8.5%
8Finance, insurance, real estate, rental and leasing
58,100 7.3%
9Accommodation and food services
44,300 5.5%
10Machine operators, assemblers and inspectors in processing, manufacturing and printing
42,300 5.3%
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Key Takeaways
  • Largest sector: Manufacturing employs 138,700 workers (17.3% of total employment).
  • Diversified base: Top 5 sectors are Manufacturing, Wholesale and retail trade, Health care and social assistance, Professional, scientific and technical services, and Educational services.
Source: Statistics Canada Labour Force Survey.
Kitchener-Waterloo-Barrie's Top Sectors by Workforce Share
Each rectangle's area is proportional to that sector's share of the top sectors. Hover for exact employment.
Source: Statistics Canada Labour Force Survey · NAICS supersectors

Housing & Rental Market

Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025

Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.

CMHC Average Rents by Bedroom

21.5%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $1,683 average 2BR rent × 12 / $93,915 household income.
Bachelor
$1,155/mo
1 Bedroom
$1,490/mo
2 Bedroom
$1,683/mo
3+ Bedroom
$1,890/mo
30% of monthly median household income (~$2,348/mo), rents above this line are typically considered cost-burdened.
Note: CMHC Rental Market Survey figures cover the metropolitan area (CMA/CA) within this economic region, not the full region. CMHC surveys urban centres only.

Vacancy & Housing Stock

Source: Statistics Canada Table 34-10-0127 - 2021 Census Dwellings
3.9%
CMHC Vacancy Rate (apartment structures of 6+ units)
Near the 3% balanced-market benchmark.
Total Dwellings
580,015
Avg 2BR Rent
$1,683/mo
Vacancy Rate
3.9%
Key Takeaways
  • Affordable rental market: Annual 2BR rent eats 21.5% of median household income, well below the 30% cost-burdened threshold; supports talent attraction.
Source: CMHC RMS rent data and StatCan median household income.

Industry Concentration

Location Quotient: industries where Kitchener-Waterloo-Barrie over- or under-indexes vs. the Canadian national average

Provincial NAICS-3 sub-sector basis (no ER-level NAICS-3 data is published by StatCan; provincial figures inherit to Kitchener-Waterloo-Barrie).

Concentrated Industries
Source: Statistics Canada Table 33-10-0222-01 · 3-digit NAICS sub-sector, establishment basis, LQ computed vs. national share. Note: LFS-based or SEPH-based employment LQ may differ, StatCan publishes household and payroll employment series with different methodologies.
Machine operators, assemblers and inspectors in processing, manufacturing and printing
7.45x
42,300
Manufacturing
5.59x
138,700
Finance, insurance, real estate, rental and leasing
2.73x
58,100
Professional, scientific and technical services
2.49x
86,500
Construction
1.32x
68,200
Key Takeaways
  • Top specialization: Machine operators, assemblers and inspectors in processing, manufacturing and printing concentrates at 7.45x the national norm, signature-sector territory.
  • Cluster depth: 5 sectors register LQ >= 1.5, suggesting an interconnected industrial base rather than reliance on a single sector.
Source: StatCan Table 33-10-0222-01 (NAICS-3 sub-sector establishment counts), provincial inheritance.

Workforce & Labour

Labour force composition from Statistics Canada population estimates and employment data

Source: StatCan Table 17-10-0137
1,113,128
Working Age (15-64)
Employment rate: 72% of working-age population (15-64) 72% Employment Rate

Labour Summary

Source: StatCan LFS + Population Estimates
Total Employment
799,800
Working Age Pop
1,113,128
Youth (0-14)
258,439
Seniors (65+)
292,647

Dependency & Aging

Source: StatCan population estimates
18%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
88:100

Aging Workforce

Source: StatCan 17-10-0150 · Population estimates by economic region, age
18%
55-64 of working-age (15-64)

Workforce by Occupation

Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025 - province-level)
Management / Professional
59.9%
Sales & Service
21%
Trades / Transport
13.4%
Natural Resources
1.1%
Manufacturing
4.5%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 8,227,000 employed workers across Ontario. Economic Region-level occupation data is not published by StatCan; this provincial breakdown is the closest available proxy.

Commute

Source: StatCan 2021 Census Table 98-10-0457
Mean Commute 1.5 min below national avg
22.2 min

Work From Home

Source: StatCan 2021 Census Table 98-10-0455
Worked At Home vs 24.3% national
29%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".
Key Takeaways
  • Working-age base: 1,113,128 residents aged 15-64 (66.9% of population) form the labour pool.
  • Employment rate: 72% of working-age residents are employed (799,800 workers).
  • Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements alongside attraction strategy.
Source: Statistics Canada Census 2021 + Labour Force Survey.

AI Insights

AI-assisted analysis, drawn from 16 Canadian data sources

Sample AI Insight

Kitchener-Waterloo-Barrie's industrial base is anchored by Manufacturing with 138,700 workers, followed by Wholesale and retail trade and Health care and social assistance. The region skews older: seniors outnumber youth, which has implications for succession planning and workforce transition strategy.

Illustrative example

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Data Sources

All data from official Canadian government APIs. Updated from official Canadian government data.

Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
CensusMapper.ca2021
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Postsecondary Enrolments (37-10-0277)2024
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457/0458)2021
StatCan Place of Work (98-10-0455/0456)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0352)2021
StatCan Indigenous Identity (98-10-0293)2021

Frequently Asked Questions

Key economic and demographic figures for Kitchener-Waterloo-Barrie, Ontario, from Statistics Canada.

What is the population of Kitchener-Waterloo-Barrie, Ontario?

1,664,214 (Statistics Canada, Population Estimates, Table 17-10-0150).

What is the median household income in Kitchener-Waterloo-Barrie, Ontario?

$93,915 (Statistics Canada, Census 2021).

What is the unemployment rate in Kitchener-Waterloo-Barrie, Ontario?

6.4% (Statistics Canada, Labour Force Survey, Table 14-10-0393).