Nova Scotia
Census Division Map
Geographic subdivisions of Nova Scotia
Demographics & Population
Statistics Canada · 2021 Census of Population
Household Income
Community Snapshot
15-54: 551,105
55-64: 149,183
65+: 246,752
- Aging population: Seniors (65+) outnumber youth (0-14); plan for succession and senior-services demand.
Educational Attainment
Economy & Industry
Statistics Canada · Labour Force Survey · Provincial GDP
- Largest sector: Health care and social assistance employs 86,000 workers (13.8% of total employment).
- Economic scale: Provincial GDP of $65.3B CAD.
- Diversified base: Top 5 sectors are Health care and social assistance, Wholesale and retail trade, Construction, Educational services, and Technical trades and transportation officers and controllers.
Housing & Rental Market
Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025 - Provincial average across CMHC-surveyed centres
Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.
CMHC Average Rents by Bedroom
Vacancy & Housing Stock
- Affordable rental market: Annual 2BR rent eats 21.6% of median household income, well below the 30% threshold.
Industry Concentration
Location Quotient: industries where Nova Scotia over- or under-indexes vs. the Canadian national average
Attraction Opportunities - Below Average Industries
- Top specialization: Fishing, hunting and trapping concentrates at 16.25x the national norm, signature-sector territory.
- Cluster depth: 8 sectors register LQ >= 1.5, suggesting an interconnected industrial base.
- Attraction whitespace: 5 sectors register LQ < 0.5, candidates for diversification.
Workforce & Labour
Labour force composition from Statistics Canada population estimates and employment data
Labour Summary
Dependency & Aging
Aging Workforce
Workforce by Occupation
Commute
Work From Home
- Working-age base: 700,288 residents aged 15-64 (64.1% of total population) form the labour pool.
- Employment rate: 89% of working-age residents are employed (625,000 workers).
- Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements and pair attraction strategy with talent retention.
Economic Regions
5 economic regions in Nova Scotia
AI Insights
AI-assisted analysis, drawn from 15 Canadian data sources
Nova Scotia's industrial base is anchored by Health care and social assistance with 86,000 workers, followed by Wholesale and retail trade and Construction. The province skews older: seniors outnumber youth, which has implications for succession planning and workforce transition strategy.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official Canadian government data.
Frequently Asked Questions
Key economic and demographic figures for Nova Scotia, from Statistics Canada and federal sources.
What is the population of Nova Scotia?
1,093,245 (Statistics Canada, Population Estimates 17-10-0150).
What is the median household income in Nova Scotia?
$71,500 (Statistics Canada, 2021 Census of Population).
What is the unemployment rate in Nova Scotia?
6.5% (Statistics Canada, Labour Force Survey 14-10-0393).
What is the GDP of Nova Scotia?
$65.3B CAD (Statistics Canada, Table 36-10-0222).
