NL
Newfoundland and Labrador
Province 10 · Population 549,911
15 Sources
Updated June 22, 2026
549,911 ▲
Population
$71,500 ▲
Median Income (CAD)
$84,000 national
10%
Unemployment
$42.2B
Provincial GDP (CAD)
225,500
Total Employment
17% ▲
Bachelor's+
25% national
Census Division Map
Geographic subdivisions of Newfoundland and Labrador
Demographics & Population
Statistics Canada · 2021 Census of Population
Household Income
Source: Statistics Canada · 2021 Census of Population
Median Household Income
$71,500
Poverty Rate (LIM-AT) ⓘ
15.1%
Low Income Measure, after tax · Newfoundland and Labrador 2024 · Canada: 12.5%
Median Income Comparison (CAD)
Newfoundland and Labrador$71,500
National$84,000
Community Snapshot
Source: Statistics Canada · 2021 Census of Population
549,911
Population
269,184
Total Dwellings
Total Employment
225,500
Unemployment Rate StatCan LFS 2024 annual
10%
Industry Sectors
10
Age Distribution
0-14: 67,749
15-54: 259,094
55-64: 84,554
65+: 138,514
15-54: 259,094
55-64: 84,554
65+: 138,514
Visible Minority Composition
"Visible minority" is a Statistics Canada classification defined by the Employment Equity Act and refers to "persons, other than Aboriginal peoples, who are non-Caucasian in race or non-white in colour." "Not a visible minority" is the complement to the total visible minority population. Top 6 groups shown; smaller groups are included in totals but not charted.
Indigenous Identity
9.3% identify as Indigenous
Indigenous identity per Statistics Canada Census 2021 (Table 98-10-0293): First Nations (North American Indian), Métis, and Inuk (Inuit), plus multiple and other Indigenous responses. Counts use census random rounding, so categories may not sum exactly to the total.
Newfoundland and Labrador's median household income sits 15% below the Canadian national median, with 549,911 residents and a senior-skewed population structure (65+: 25.2%, 0-14: 12.3%). Bachelor's-or-higher attainment of 17%.
Source: Statistics Canada 2021 Census of Population via CensusMapper.ca
Key Takeaways
- Aging population: Seniors (65+) outnumber youth (0-14); plan for succession and senior-services demand.
- Talent gap: Bachelor's+ attainment of 17% is below typical urban benchmarks.
Educational Attainment
Source: Statistics Canada · Table 37-10-0130 · Newfoundland and Labrador province-wide (ages 25-64)
92%
High School+
Canada: 93%
▼ 1.0 pts
17%
Bachelor's+
Canada: 25%
▼ 8.0 pts
10%
Graduate+
Canada: 14%
▼ 4.0 pts
Economy & Industry
Statistics Canada · Labour Force Survey · Provincial GDP
$42.2B
Provincial Gross Domestic Product (CAD)
Source: Statistics Canada · Provincial Economic Accounts
225,500
Total Employment
$71,500
Median Income
225,500
Total Employment
Source: StatCan Labour Force Survey
$71,500
Median Income (CAD)
Source: Statistics Canada · 2021 Census
Key Takeaways
- Largest sector: Health care and social assistance employs 35,300 workers (15.7% of total employment).
- Economic scale: Provincial GDP of $42.2B CAD.
- Diversified base: Top 5 sectors are Health care and social assistance, Wholesale and retail trade, Public administration, Technical trades and transportation officers and controllers, and Educational services.
Source: Statistics Canada Labour Force Survey + Provincial Economic Accounts.
Housing & Rental Market
Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025 - Provincial average across CMHC-surveyed centres
Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.
CMHC Average Rents by Bedroom
Source: Statistics Canada Table 34-10-0133 - 2025
17.8%
Annual Rent (2BR) as % of Median Household Income - Affordable
30% threshold = "cost-burdened" (CMHC / HUD convention). Computed from $1,062 average 2BR rent × 12 / $71,500 household income.
Bachelor
$754/mo
1 Bedroom
$827/mo
2 Bedroom
$1,062/mo
3+ Bedroom
$1,132/mo
30% of monthly median household income (~$1,788/mo), rents above this line are typically considered cost-burdened.
Vacancy & Housing Stock
Source: Statistics Canada Table 34-10-0127 - 2021 Census Dwellings
1.6%
CMHC Vacancy Rate (apartment structures of 6+ units)
Tight rental market, below the 3% balanced-market benchmark.
Total Dwellings
269,184
Avg 2BR Rent
$1,062/mo
Vacancy Rate
1.6%
Key Takeaways
- Affordable rental market: Annual 2BR rent eats 17.8% of median household income, well below the 30% threshold.
- Tight market: 1.6% vacancy rate signals constrained supply.
Source: CMHC RMS rent data and StatCan median household income.
Industry Concentration
Location Quotient: industries where Newfoundland and Labrador over- or under-indexes vs. the Canadian national average
Attraction Opportunities - Below Average Industries
LQ < 0.5, below-average sub-sector representation vs. national. Source: Statistics Canada Table 33-10-0222-01 (NAICS-3 establishments)
0.12x
Farm product merchant wholesalers
2 establishments
0.13x
Electrical equipment, appliance and component manufacturing
2 establishments
0.14x
Plastics and rubber products manufacturing
4 establishments
0.15x
Data processing, hosting, and related services
2 establishments
0.19x
Machinery manufacturing
12 establishments
Key Takeaways
- Top specialization: Private households concentrates at 6.87x the national norm, signature-sector territory.
- Cluster depth: 8 sectors register LQ >= 1.5, suggesting an interconnected industrial base.
- Attraction whitespace: 5 sectors register LQ < 0.5, candidates for diversification.
Source: StatCan Table 33-10-0222-01 (NAICS-3 sub-sector establishment counts).
Workforce & Labour
Labour force composition from Statistics Canada population estimates and employment data
Labour Summary
Source: StatCan LFS + Population Estimates
Total Employment
225,500
Working Age Pop
343,648
Youth (0-14)
67,749
Seniors (65+)
138,514
Dependency & Aging
Source: StatCan population estimates
25%
Seniors (65+) Share
Senior population exceeds youth, aging workforce risk. Succession planning and talent attraction recommended.
Youth / Senior Ratio
49:100
Aging Workforce
Source: StatCan 17-10-0150 · Population estimates by age
24.6%
55+ of working-age (15-64)
Elevated retirement risk, above the 20% threshold. Succession planning recommended.
Workforce by Occupation
Source: Statistics Canada Table 14-10-0416 NOC 2021 broad categories (2025)
Management / Professional
54.3%
Sales & Service
22.8%
Trades / Transport
16.7%
Natural Resources
3.6%
Manufacturing
2.5%
Bars scaled 2x for visual differentiation; percentage labels show actual share of 244,800 employed workers.
Commute
Source: StatCan 2021 Census Table 98-10-0457
Mean Commute 5.0 min below national avg
18.7 min
Work From Home
Source: StatCan 2021 Census Table 98-10-0455
Worked At Home vs 24.3% national
13%
Census 2021 long-form: percent of employed labour force aged 15+ whose place of work is "at home".
Key Takeaways
- Working-age base: 343,648 residents aged 15-64 (62.5% of total population) form the labour pool.
- Employment rate: 66% of working-age residents are employed (225,500 workers).
- Succession risk: Seniors (65+) outnumber youth (0-14); plan for retirements and pair attraction strategy with talent retention.
- Talent gap: Bachelor's+ attainment of 17% is below typical urban benchmarks.
- Succession risk is real: 24.6% of working-age residents are 55-64. Plan for retirements over the next decade.
Source: Statistics Canada Census 2021 + Labour Force Survey.
Economic Regions
3 economic regions in Newfoundland and Labrador
AI Insights
AI-assisted analysis, drawn from 15 Canadian data sources
Sample AI Insight
Newfoundland and Labrador's industrial base is anchored by Health care and social assistance with 35,300 workers, followed by Wholesale and retail trade and Public administration. The province skews older: seniors outnumber youth, which has implications for succession planning and workforce transition strategy.
Industry Shift Analysis
Manufacturing Automation Risk
High
Healthcare Growth Forecast
+4.2% CAGR
Remote Work Migration
67/100
Prospect Match Scores
Advanced Manufacturing
92/100
Life Sciences
84/100
Data Centers
71/100
Illustrative example
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Data Sources
Updated from official Canadian government data.
Statistics Canada Census 20212021
StatCan Labour Force Survey2025
StatCan LFS Unemployment Rate (14-10-0393)2024
StatCan GDP Tables2024
CMHC Rental Market2025
CRTC Broadband Data2025
StatCan Education (37-10-0130)2025
StatCan Population (17-10-0150)2025
StatCan Postsecondary Enrolments (37-10-0277)2024
StatCan Top Occupations (14-10-0416)2025
StatCan Commute (98-10-0457)2021
StatCan Place of Work (98-10-0455)2021
StatCan Low Income (11-10-0135)2024
StatCan Visible Minority (98-10-0351)2021
StatCan Indigenous Identity (98-10-0293)2021
Frequently Asked Questions
Key economic and demographic figures for Newfoundland and Labrador, from Statistics Canada and federal sources.
What is the population of Newfoundland and Labrador?
549,911 (Statistics Canada, Population Estimates 17-10-0150).
What is the median household income in Newfoundland and Labrador?
$71,500 (Statistics Canada, 2021 Census of Population).
What is the unemployment rate in Newfoundland and Labrador?
10% (Statistics Canada, Labour Force Survey 14-10-0393).
What is the GDP of Newfoundland and Labrador?
$42.2B CAD (Statistics Canada, Table 36-10-0222).
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