Manitoba
Census Division Map
Geographic subdivisions of Manitoba
Demographics & Population
Statistics Canada · 2021 Census of Population
Household Income
Community Snapshot
15-54: 815,269
55-64: 167,611
65+: 260,365
- Broadly in line with national norms across income and education.
Educational Attainment
Economy & Industry
Statistics Canada · Labour Force Survey · Provincial GDP
- Largest sector: Health care and social assistance employs 108,400 workers (13.6% of total employment).
- Economic scale: Provincial GDP of $96.1B CAD.
- Diversified base: Top 5 sectors are Health care and social assistance, Wholesale and retail trade, Manufacturing, Educational services, and Construction.
Housing & Rental Market
Statistics Canada Table 34-10-0133 (Rents) - Table 34-10-0127 (Vacancy) - Reference year 2025 - Provincial average across CMHC-surveyed centres
Note: figures are single-year vintages. StatCan and CMHC do not publish ACS-style rolling 5-year housing averages, the long-form Census of Population every 5 years (2016, 2021) plays the equivalent precision role.
CMHC Average Rents by Bedroom
Vacancy & Housing Stock
- Affordable rental market: Annual 2BR rent eats 18.3% of median household income, well below the 30% threshold.
Industry Concentration
Location Quotient: industries where Manitoba over- or under-indexes vs. the Canadian national average
Attraction Opportunities - Below Average Industries
- Top specialization: Monetary authorities - central bank concentrates at 5.07x the national norm, signature-sector territory.
- Cluster depth: 8 sectors register LQ >= 1.5, suggesting an interconnected industrial base.
- Attraction whitespace: 5 sectors register LQ < 0.5, candidates for diversification.
Workforce & Labour
Labour force composition from Statistics Canada population estimates and employment data
Labour Summary
Dependency & Aging
Aging Workforce
Workforce by Occupation
Commute
Work From Home
- Working-age base: 982,880 residents aged 15-64 (65.1% of total population) form the labour pool.
- Employment rate: 81% of working-age residents are employed (796,700 workers).
Economic Regions
8 economic regions in Manitoba
AI Insights
AI-assisted analysis, drawn from 15 Canadian data sources
Manitoba's industrial base is anchored by Health care and social assistance with 108,400 workers, followed by Wholesale and retail trade and Manufacturing.
Industry Shift Analysis
Prospect Match Scores
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Schedule a DemoData Sources
Updated from official Canadian government data.
Frequently Asked Questions
Key economic and demographic figures for Manitoba, from Statistics Canada and federal sources.
What is the population of Manitoba?
1,509,702 (Statistics Canada, Population Estimates 17-10-0150).
What is the median household income in Manitoba?
$79,500 (Statistics Canada, 2021 Census of Population).
What is the unemployment rate in Manitoba?
5.4% (Statistics Canada, Labour Force Survey 14-10-0393).
What is the GDP of Manitoba?
$96.1B CAD (Statistics Canada, Table 36-10-0222).
